Johnathan and I discussed how he is using sprouts to both promote his documentary film across the social graph AND use it for specific applications within social networks such as Facebook.

Here is an example of using a sprout that can be shared across the social graph, with the starting point being the documentary’s MySpace profile. There is also a sprout that displays an RSS feed.

Johnathan also used Sprout to create custom interactive content for the documentary’s Facebook Fan Page.  This content is designed to stay on the Facebook Fan Page and not be shared across the social networks.