Sprout » users http://sproutinc.com Attract. Engage. Repeat. Fri, 02 Jul 2010 00:00:21 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 What are users actually doing on Facebook? http://sproutinc.com/2009/09/what-are-users-actually-doing-on-facebook/ http://sproutinc.com/2009/09/what-are-users-actually-doing-on-facebook/#comments Thu, 24 Sep 2009 21:19:05 +0000 Joey Mucha http://sproutinc.com/?p=3732 Facebook recently announced that they’ve surpassed 300 million active users.  It is my understanding that “active users” means that they have logged into Facebook within the last month.  Another interesting statistic is that half of all users are logging in to the site on any given day.  The numbers don’t lie, Facebook is becoming the ubiquitous social network, and much to Mark Zuckerberg’s liking, a platform that is changing the way people communicate.

Sharing and brand affinity is a huge part of what’s changing.  Sharing status updates and pieces of content (web links, news stories, blog posts, notes, photos, etc) is happening 40 million times per day and 2 billion times per week, respectively.  That means a tons of content is finding its way to the stream and driving more interest in the stream for users,  thus brands are doing their best to get into the conversation.  Therefore, Facebook has changed their focus with Fan Pages (with the last pages redesign) to get brands into the stream and create branded experiences.

Some of the other stats that stand out in their latest release, relate to the application and connect platform.  Over 70% of users have engaged with a Facebook Platform application in the last month and there are over 350,000 active applications.  One number that seems very low is the number of Facebook Connect enabled web sites at 15,000.  I definitely see an opportunity for more web sites to enable Facebook Connect functionality. We have done this with some of our latest engagement applications, see our work with MTV.

What is the most interesting statistic that you have seen from Facebook lately?

]]> http://sproutinc.com/2009/09/what-are-users-actually-doing-on-facebook/feed/ 0 The Sprout Community, join us. http://sproutinc.com/2009/05/the-sprout-community-join-us/ http://sproutinc.com/2009/05/the-sprout-community-join-us/#comments Fri, 22 May 2009 06:45:08 +0000 Joey Mucha http://sproutinc.com/?p=1354 Recently there have been some changes with Sprout’s online presence.  We launched a payment system for Sprout Builder and removed the marketing information from Sproutbuilder.com.  With that change, the forums and blog on Sproutbuilder.com went away.  The blog was consolidated to Sproutinc.com with blog posts living in this blog you are reading now and the tips and tricks living in our new support section.  The forums have also left Sproutbuilder.com and have been relocated to our Ning community.

What and where is the Sprout community?

The Sprout community consists of four wings:

The Ning community serves many purposes but Ning’s forte is their ability to bring users together. In our Ning community you will find a forum, videos, community specific blog posts and more.  The forum is the perfect place to ask open-ended questions to other Sprout users.  This forum is browsed occasionally by Sprout employees but it is designed to be driven by the users for the users.  Join us.

The Facebook fan page is a place where fans of Sprout can upload photos, videos and message each other.  We will post any Facebook specific news directly in our Facebook Fan page.  Join us.

Twitter brings the most up-to-date notifications to all our followers.  You will see the occasional twitpic or cool “sprout of the day” filling up our twitter stream.  It is also a way for users to get directly in touch with Sprout in short 140-character messages.  Join us.

Lastly, Myspace. We know a lot of designers and musicians flock to Myspace to express their artistic abilities.  We have created a professionally designed Myspace profile where you can hang out with us.  Join us.

All of these communities are managed by Joey Mucha, the Sprout community manager and brand evangelist.  You will be seeing a lot more of Joey with design competitions, community events, speaking engagements and more.

Keep on Sproutin’

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