Sprout Social Advertising

We know that the spend on online advertising has been going up fairly consistently over the last 8 years (see table 1), but the rate of growth has been suppressed by the US economic turndown which began in early 2008. Of all the online display spend, the amount allocated to highly interactive units experienced a disproportionate amount of the downward pressure because of a hesitancy to experiment in a down market. However, we project that as the economy recovers, a disproportionately large amount of dollars will flood back into this segment. This is because of the incredible innovation that has taken place in online display during the downturn.
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