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	<title>Sprout &#187; steve azar</title>
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		<title>Sprout Conversations #2: Steve Richo of Noise New Media</title>
		<link>http://sproutinc.com/2009/09/sprout-conversations-2-steve-richo-of-noise-new-media/</link>
		<comments>http://sproutinc.com/2009/09/sprout-conversations-2-steve-richo-of-noise-new-media/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 16:27:17 +0000</pubDate>
		<dc:creator>Joey Mucha</dc:creator>
				<category><![CDATA[Sprout Conversations]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[noise new media]]></category>
		<category><![CDATA[sprout builder]]></category>
		<category><![CDATA[steve azar]]></category>
		<category><![CDATA[steve richo]]></category>

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		<description><![CDATA[In the second Sprout Conversations, I am joined by Steve Richo, who is a Sprout power-user and the co-founder of Noise New Media.  Steve has created some very impressive sprouts and is constantly pushing the envelope of our platform.  During our conversation, we discuss how he found sprout, how he is using it today and [...]]]></description>
			<content:encoded><![CDATA[<p><img class="size-thumbnail wp-image-3624 alignright" title="headshot" src="http://sproutinc.wpengine.netdna-cdn.com/wp-content/uploads/2009/09/headshot-86x150.jpg" alt="headshot" width="86" height="150" /><img class="size-medium wp-image-3626 alignleft" title="Web" src="http://sproutinc.wpengine.netdna-cdn.com/wp-content/uploads/2009/09/Logo6_Wt-300x120.jpg" alt="Web" width="118" height="47" />In the second Sprout Conversations, I am joined by Steve Richo, who is a Sprout power-user and the co-founder of <a href="http://noisenewmedia.com">Noise New Media</a>.  Steve has created some very impressive sprouts and is constantly pushing the envelope of our platform.  During our conversation, we discuss how he found sprout, how he is using it today and what the next big trends in social promotions are.  I also introduced a new segment to this interview that I call the &#8220;Hot Seat&#8221; where I propose two pop culture entities and you must choose one.  For example, &#8220;Kanye West or Taylor Swift?&#8221;</p>
<p><span id="more-3621"></span></p>
<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNTMxNTExNjc*NTcmcHQ9MTI1MzE1MTE3ODQ5MiZwPTEyMDc*MSZkPWNRQ1dzRWpaR*IyM25iZ3gmZz*xJm89YzYwMjY*ZDgwNjhiNDY1NTk4NDhlMGE3ZGUyZGQ4NTQmb2Y9MA==.gif" border="0" alt="" width="0" height="0" /><object id="spo_cQCWsEjZGB23nbgx" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="510" height="30" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="wmode" value="transparent" /><param name="align" value="middle" /><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="quality" value="best" /><param name="src" value="http://farm.sproutbuilder.com/load/cQCWsEjZGB23nbgx.swf?v=1253150496" /><param name="name" value="spo_cQCWsEjZGB23nbgx" /><param name="allowfullscreen" value="true" /><embed id="spo_cQCWsEjZGB23nbgx" type="application/x-shockwave-flash" width="510" height="30" src="http://farm.sproutbuilder.com/load/cQCWsEjZGB23nbgx.swf?v=1253150496" name="spo_cQCWsEjZGB23nbgx" quality="best" allowscriptaccess="always" allowfullscreen="true" align="middle" wmode="transparent"></embed></object></p>
<p>References from the interview:</p>
<p><a href="http://noisenewmedia.com">Noise New Media</a></p>
<p><strong>Advice to new users:</strong></p>
<p>&#8220;Take the time to make individual files of all the elements in your sprouts and animate them using the effects and animation functionality.&#8221;</p>
<p><img style="visibility: hidden; width: 0px; height: 0px;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bT*xJmx*PTEyNTMyMDM*ODYzOTUmcHQ9MTI1MzIwMzQ4ODkxNSZwPTEyMDc*MSZkPUhRRE16RFVpRnZxM3JvNHYmZz*xJm89YzYwMjY*ZDgwNjhiNDY1NTk4NDhlMGE3ZGUyZGQ4NTQmb2Y9MA==.gif" border="0" alt="" width="0" height="0" />&#8220;Set up your master pages first, at least setup the master background because it is a huge timesaver.&#8221;</p>
<p>Steve Azar sprout:</p>
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