Archive by tag 'starbucks'
Like most marketers in the social media industry, I read the engagementdb report earlier this week. Winning the award for best social media score was Starbucks. With a team of six, Starbucks has successfully used social media to enhance its brand and its sales – A great testament to the power of conversations and viral marketing. With so many employees, Starbucks struggles with ‘many voice syndrome.’ Who should be allowed to blog, tweet and post in official capacities? The report says, “While Starbucks encourages designated employees to have a sense of ownership in customer engagement as experts on specific topics, the company is not yet endorsing a widespread engagement in social channels. This can sometimes be difficult as many of the employees — especially those who work in stores and are avid users of social media channels like Facebook and Twitter — chomp at the bit to engage.”
