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The Prototype Experience “experience”

Tuesday, June 23rd, 2009

Thanks to Jeremiah Owyang’s post, I checked out http://www.prototype-experience.com/.  Activision has created a great video trailor that, thanks to Facebook Connect, includes photos and information from your Facebook profile. Would I normally sit through an entire video game trailor? No. Did I sit through this one? Absolutely. Why? We, as humans, love when things are personalized and tailored just for us. We’re egomaniacs. Personalization makes us more attentive and more apt to share with our friends. And it’s cool to be mentioned in a video game and see your friend’s photos in this context. And the beauty of it is Sprout will have this same functionality in just weeks. Stay tuned.

Here is a video of my experience:

The Prototype Experience \”Experience\”

The Prototype Experience “experience” from carnet on Vimeo.