Sprout Social Advertising

In our latest release of the Sprout platform, we’ve made some improvements and released new features that make creating rich media Engage Ads easier and more efficient. This latest release, known as 3.1, focused on our integration with FBML exporting, conditional content and expandable ad functionality. I will go into more depth on these three features and functionality below.

FBML Exporting

When you create a social campaign, the ability to add this content directly to your Facebook Fan Page or Application previously required a developer.  This is no longer the case.  With our direct-to-Facebook exporting functionality, you can embed your content using a simple snippet of FBML code.

Conditional Content

As online display advertisements become smarter, they will show you content based on the interactions that you’ve already taken with that ad.  As part of the campaign we just launched with Disney for the movie, Alice in Wonderland, we developed an ad that will dynamically display your content after the first time you interact with it.  For example, if you “Mad Hatter” yourself once, then every additional time you see that ad, it will show your picture and give you access to an exclusive trailer.  Give it a try yourself:

(Tip: if you click the top right section of the ad, it will clear your image after you refresh the page)

Expandable Ads

As many of you have seen, advertisements have the ability to take over a section of your screen that is larger than the ad unit itself. This type of advertisement is called an, “expandable ad” and they are becoming more and more prevalent on popular web sites.  We now have the ability to create these using the Sprout platform.  See the example of an expandable ad for our upcoming event, below: