Archive by tag 'open graph'
Facebook is moving fast, adding features, changing settings and slightly altering the way advertisers design and manage their social media campaigns. Moreover, it doesn’t look like that’s going to change any time soon. This makes keeping up with the news very important for social media advertisers.
According to recent research by Hitwise, Facebook has become the most popular site in the United States, they even overtook Google in terms of hits at the beginning of March this year. This just reinforces the fact that Facebook is top of mind for advertisers. However, creating a successful brand presence on Facebook is not always easy, in part because of all the changes that have been going on lately. Late 2009, Facebook passed the break-even-point (as reported by Reuters) and the company is continually exploring ways to improve opportunities for advertisers. While this process can be jarring at times, Facebook has a track record for innovating through this process. (more…)
