Since launching our HTML5 Beta program, we’ve been cranking out HTML5 ad units and improving the functionality of our ad creation software. Today we’re going to share a video that highlights how the combined creation workflow has been a big time saver for our clients. In this following presentation we’ll share the step by step process of building a demo ad unit simultaneously in HTML5 and Flash. (more…)
It’s now possible to streamline your workflow even more with Sprout by importing your creative right from Photoshop into our ad creation software. The process involves our new FXG converter which can be downloaded from within our platform. Here’s the new workflow:
Sprout is thrilled to announce that it’s now possible to export both HTML5 and Flash versions of the content created with the Sprout Engage Platform. This means, that it’s now possible to create rich-media Engage Ads that are interactive in both Flash based desktop browsers and non-Flash mobile browsers. We’re currently reviewing partners for our beta-release who are looking for a mobile ad solution that will combine their Flash and HTML5 production workflows. For more information about this program please visit our HTML5 beta program signup page or read our press release. (more…)
San Francisco, CA – Today Sprout, the leading software as a service technology platform for creating rich, engaging ads and social media applications, announced that the Sprout Engage Ad Platform, a visual authoring solution, can now export both Flash and HTML5 ads. Sprout is currently signing up beta partners interested in streamlining their workflow and scaling production of mobile ads for networks such as Apple’s iAd service.
“Steve Jobs’ announcement of the iAd platform and his goal of 1 billion impressions a day will challenge advertisers to scale their HTML5 production” said Carnet Williams, Founder and CEO of Sprout. “Apple is not providing a development platform, and advertisers’ current tools do not export HTML5, so Sprout is providing a solution that is scalable, offers a single workflow, and does not require hand coding.”
The platform supports expandables, 3rd party APIs and social data integration with the leading social networks. It also includes a rich set of analytics to measure performance and optimize for success.
“The Sprout platform is a visual authoring solution that does not require writing any hand code, it protects publishers from malvertising problems. Since code cannot be introduced, Apple can now focus their ad review process on ad content rather than the ad code” said Matthew McNeely, VP of Engineering at Sprout.
Brands, agencies and publishers interested in the HTML5 Beta Program may apply through the Sprout website: sproutinc.com/html5beta.
At Sprout we’re thrilled to start the process of identifying partners to participate in our beta-program. We believe this will make our Engage Ad Platform event more attractive to advertisers, publishers and agencies that are looking to scale production of rich, interactive, and socially connected ads that can be served in both Flash and HTML5.
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