Posts Tagged ‘fan page’
Tuesday, June 22nd, 2010
There’s a lot of change afoot on Facebook specifically around how to manage fan pages and there’s some conflicting information out there as well. We’d like to help you stay up to date on the real best practices, so, we’re working on a guide that will share what we’ve learned after producing hundreds of fan pages. We hope the it will be a great resource for you and want to make it as thorough as possible. For this reason, we’d be thrilled to hear what you’ve learned so we can roll that into the content as well.
What’s working for you? What can you share about publishing from your page? How your pages work together? Something about custom tabs? Have you been A/B testing using Facebook’s publishing tools? Does interactive content perform better for you in the stream? Feel free to share your insights in the comments of this post, or just shoot us a note at marketing@sproutinc.com. If we use something from your comments, you’ll be credited in the guide! (more…)
Tags: best practices, facebook, fan page, social media
Posted in Facebook, Social Media, Sprout External | No Comments »
Tuesday, May 18th, 2010
Sprout Engage App Case Study:
Intel Fan Plan
We’re thrilled to share a new case study based on our recent work with Intel. Intel is doing an outstanding job with their social media work on Facebook and we are proud to be part of their effort. For those interested in learning more about how Intel is leading the way, check out a recent panel discussion led by Ekaterina Walter, Social Media Strategist at Intel. The presentation shares some great tips on how to drive fan acquisition on Facebook, which also happens to be a key element of the case study below.
Intel Reaches Out To Their Community On Facebook
Back in October, Intel challenged Sprout to create a new Facebook fan page and application, with the goal of building a significant Intel community on Facebook. Sprout knew Intel had to deliver immediate value, which worked well with Intel’s concept of linking laptop pricing to fan acquisition. The result: the wildly popular “Fan Plan” campaign, which empowered Intel’s Facebook community to incrementally lower the price on three laptops with every new fan added. It reached hundreds of thousands of people and landed Intel over 24,000 new fans—in just two weeks. (more…)
Tags: Engagement Application, fan page, Intel
Posted in Case Study, Sprout External | 1 Comment »
Wednesday, December 2nd, 2009
Back in October, REI approached Sprout about a Facebook strategy that would help them introduce new fans to REI and keep established fans engaged, updated, and connected with the REI community. Sprout designed and built a Facebook Fan Page for REI that launched on October 16th.
Before partnering with Sprout on their Facebook Fan Page, REI felt like they didn’t have a solid way to grab new Fan Page visitors’ attention. Sprout used the assets provided by REI to create a bold-looking page that grabs users’ attention and encourages them to interact. To attract new fans, REI hoped to use their Fan Page to make a statement as more than a retailer. With that goal in mind, Sprout included expert advice, contests that gave fans a chance to get involved, and content from REI’s Twitter feed, YouTube videos, and Flickr photo streams on the page. REI wanted their fan page to help them achieve their retail goals, too, so Sprout implemented an REI Outlet deal of the day feature as well. The expert advice and deal of the day features have proved most popular on Facebook, helping REI to achieve two important objectives: educating new and old fans alike about the unique facets of REI that make them more than just a retailer, and boosting retail sales. (more…)
Tags: fan page, REI, retail
Posted in Facebook, Social Media, Sprout External | 2 Comments »
Friday, October 23rd, 2009
The rush to create engaging Facebook fan pages is on, and we’re thrilled to leverage our platform to bring great brands to Facebook. Moving forward we’ll be showcasing some of the best fan page examples through our blog to get you inspired. For example, the band 311 just launched a new fan page to showcase their new album entitled Uplifter. Check it out and take a moment to listen to the entire album through the Sprout. We’re also happy to see REI’s page that features the latest deals from the REI outlet.
And, you can always see our latest examples in our Facebook fan page gallery.
Tags: 311, brands, custom, examples, facebook fan pages, fan page, REI, uplifter
Posted in Facebook, Social Media, Sprout External | No Comments »
Thursday, September 17th, 2009
In my last post about Facebook Fan Pages I walked you through the basic elements of a Fan Page and how each of those elements works. One section of the post which is relatively open-ended is the section about additional content and applications. This content is basically everything but the basic Facebook functionality (info, wall, photos, video). Since it doesn’t fall under the norms and structure of standard Facebook content, you see a wide range in the variety of content. In this post, I will feature 5 Fan Pages that are taking full advantage of this open-ended section of Facebook Fan Pages. (All of the images below link to the actual tab that I am discussing for reference).
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Tags: applications, beth kanter, facebook, facebook fan page, fan page, fan woody, pages, target, volkswagon
Posted in Facebook, Social Media, Sprout External | 4 Comments »
Wednesday, July 22nd, 2009
There are a plethora of uses for Sprout Builder. We have seen some very large companies using Sprout but we have also seen some of the smallest using our products. What impresses us the most is when our users push the limits of our platform and leverage it flawlessly. The work done by Johnathan Karol for the documentary film: Beyond The Chair is a perfect example. I had the opportunity to have a conversation with Johnathan in my latest episode of Sprout Tips and Tricks.
(more…)
Tags: beyond the chair, btcmovie, documentary film, facebook fan pages, fan page, promotion, social marketing, sprouts, widgets
Posted in Social Media, Sprout Builder, Tricks & tips | No Comments »
Thursday, May 21st, 2009
Facebook “pages” are a great way for brands, products, celebrities and more to connect with users on Facebook. With Facebook pages, users can become a fan of your page and then share that affinity with their friends.
So you have a Facebook page and you have a sprout. This blog post will show you how to get a sprout with a custom tab on your Facebook Fan Page.
(more…)
Tags: facebook, fan page, fbml, flash on facebook, Sprout External, sprouts in facebook, swf, tab
Posted in Sprout Builder, Tricks & tips | 1 Comment »
Archive by tag 'fan page'
