There’s a lot of change afoot on Facebook specifically around how to manage fan pages and there’s some conflicting information out there as well. We’d like to help you stay up to date on the real best practices, so, we’re working on a guide that will share what we’ve learned after producing hundreds of fan pages. We hope the it will be a great resource for you and want to make it as thorough as possible. For this reason, we’d be thrilled to hear what you’ve learned so we can roll that into the content as well.
What’s working for you? What can you share about publishing from your page? How your pages work together? Something about custom tabs? Have you been A/B testing using Facebook’s publishing tools? Does interactive content perform better for you in the stream? Feel free to share your insights in the comments of this post, or just shoot us a note at marketing@sproutinc.com. If we use something from your comments, you’ll be credited in the guide! (more…)
Facebook is moving fast, adding features, changing settings and slightly altering the way advertisers design and manage their social media campaigns. Moreover, it doesn’t look like that’s going to change any time soon. This makes keeping up with the news very important for social media advertisers.
According to recent research by Hitwise, Facebook has become the most popular site in the United States, they even overtook Google in terms of hits at the beginning of March this year. This just reinforces the fact that Facebook is top of mind for advertisers. However, creating a successful brand presence on Facebook is not always easy, in part because of all the changes that have been going on lately. Late 2009, Facebook passed the break-even-point (as reported by Reuters) and the company is continually exploring ways to improve opportunities for advertisers. While this process can be jarring at times, Facebook has a track record for innovating through this process. (more…)
A big thanks to all that attended the Sprout Social Media & Advertising Summit in New York last week. In this post, we’ll share some of the content from that event including some of the slide decks and a video of the speakers.
Video from the event
The visuals on the video are not great but the sound is perfect. So the best thing to do is download the relevant deck below and follow along with the video.
If you’re in New York City today or tomorrow, come join Sprout at one of two events. On Monday, April 5th, Sprout will be part of the IAB Marketplace and will be presenting between 10 am and 11:20 am. On Tuesday, April 6th, you can join us for Sprout’s Social Media & Advertising Summit where we’ll be presenting along with Appssavvy, Mud Worldwide, and Social Times.
The latter event is a wonderful half day summit chock full of case studies, best practices, and insights from industry thought leaders. The event is taking place at Le Poisson Rouge and includes a light breakfast and a networking lunch. Registration is available and we hope you can make it.
San Francisco, CA – November 23, 2009 – Sprout, the leading technology platform that powers continuous conversations through personally relevant brand experiences, today announced the launch of Intel Fan Plan, an innovative Facebook campaign that allows fans to exert their power by banding together to lower the price of ultra-thin, Intel® Core™2 processor-based laptops by Toshiba®, Asus® and Acer® on Cyber Monday (November 30).
“The Intel Fan Plan campaign is an exciting example of what can happen when you bring together a brand that understands how to leverage social media, a platform that allows for viral-ready experiences and a developer that can tie all the pieces together and deliver rewarding, engaging experiences,” said Carnet Williams, Co-Founder and CEO of Sprout.” “I hope that fans take advantage of the power given to them by Intel to get the best possible deals on great laptops.” (more…)
This post is intended to provide more information about how Sprout Publisher works. Publisher is specifically designed to empower Facebook fan page administrators to engage their communities. With publisher, brands can bypass the application installation process and go straight to an engaging experience in fans’ news feed. Just as with our Sprout Builder product, Publisher allows designers to create branded polls, coupons, event notifications and jukebox applications, but now it can all be done from right within Facebook.
Here’s an overview of how the Sprout Publisher system works within Facebook:
In my last post about Facebook Fan Pages I walked you through the basic elements of a Fan Page and how each of those elements works. One section of the post which is relatively open-ended is the section about additional content and applications. This content is basically everything but the basic Facebook functionality (info, wall, photos, video). Since it doesn’t fall under the norms and structure of standard Facebook content, you see a wide range in the variety of content. In this post, I will feature 5 Fan Pages that are taking full advantage of this open-ended section of Facebook Fan Pages. (All of the images below link to the actual tab that I am discussing for reference).
In the second Sprout Conversations, I am joined by Steve Richo, who is a Sprout power-user and the co-founder of Noise New Media. Steve has created some very impressive sprouts and is constantly pushing the envelope of our platform. During our conversation, we discuss how he found sprout, how he is using it today and what the next big trends in social promotions are. I also introduced a new segment to this interview that I call the “Hot Seat” where I propose two pop culture entities and you must choose one. For example, “Kanye West or Taylor Swift?”
Approximately once a month, we release new features, improvements and fixes to our products. Every release has a version number and this was release 2.2. Here are the highlights from this release:
Sprout Studio:
The ability to add effects on mouse over, out, down, up and click states (more…)
Archive by tag 'facebook'
There’s a lot of change afoot on Facebook specifically around how to manage fan pages and there’s some conflicting information out there as well. We’d like to help you stay up to date on the real best practices, so, we’re working on a guide that will share what we’ve learned after producing hundreds of fan pages. We hope the it will be a great resource for you and want to make it as thorough as possible. For this reason, we’d be thrilled to hear what you’ve learned so we can roll that into the content as well.
Facebook is moving fast, adding features, changing settings and slightly altering the way advertisers design and manage their social media campaigns. Moreover, it doesn’t look like that’s going to change any time soon. This makes keeping up with the news very important for social media advertisers.
If you’re in New York City today or tomorrow, come join Sprout at one of two events. On Monday, April 5th, Sprout will be part of the 
This post is intended to provide more information about how Sprout Publisher works. Publisher is specifically designed to empower Facebook fan page administrators to engage their communities. With publisher, brands can bypass the application installation process and go straight to an engaging experience in fans’ news feed. Just as with our 
In my last post about Facebook Fan Pages I walked you through the basic elements of a Fan Page and how each of those elements works. One section of the post which is relatively open-ended is the section about additional content and applications. This content is basically everything but the basic Facebook functionality (info, wall, photos, video). Since it doesn’t fall under the norms and structure of standard Facebook content, you see a wide range in the variety of content. In this post, I will feature 5 Fan Pages that are taking full advantage of this open-ended section of Facebook Fan Pages. (All of the images below link to the actual tab that I am discussing for reference). 
In the second Sprout Conversations, I am joined by Steve Richo, who is a Sprout power-user and the co-founder of 
