Thanks to Jeremiah Owyang’s post, I checked out http://www.prototype-experience.com/. Activision has created a great video trailor that, thanks to Facebook Connect, includes photos and information from your Facebook profile. Would I normally sit through an entire video game trailor? No. Did I sit through this one? Absolutely. Why? We, as humans, love when things are personalized and tailored just for us. We’re egomaniacs. Personalization makes us more attentive and more apt to share with our friends. And it’s cool to be mentioned in a video game and see your friend’s photos in this context. And the beauty of it is Sprout will have this same functionality in just weeks. Stay tuned.
BUILD ONCE AND PUBLISH ACROSS MULTIPLE SOCIAL NETWORKS
San Francisco, March 31, 2009 – Today Sprout (http://sproutinc.com) announced support for Facebook Platform, Facebook Connect, and OpenSocial. Now, for the first time, a Flash-based social engagement campaign created using Sprout’s visual design platform can be simultaneously published as a full-blown OpenSocial application, a Facebook application, a Facebook Fan Page application, and as a standalone campaign integrated with Facebook Connect. The automated solution enables brands and agencies to focus their time on the creative campaign development, not back-end integration, and still reap the rewards that social networking applications offer, such as increased virality, activity, and access to richer customer data.
Using the ActionScript 3.0 Client Library for Facebook Platform (http://www.adobe.com/go/facebook), Sprout was able to integrate its campaigns with the Facebook platform, allowing customers to simultaneously create both web-based engagement campaigns and social media applications. “A year ago, Sprout was on stage with Adobe at Web 2.0 showing how we give visual designers the ability to create rich media content and engagement campaigns without writing a single line of code,” said Carnet Williams, CEO and founder of Sprout. “Now, a year later we are providing our customers with a way to turn those campaigns into fully functioning social media applications without coding or adding time for production.”
“We have been really impressed with Sprout and what it has to offer our customers in the social media space,” said Nicole Neopolitan, senior vice president, production at Schematic. “As a leading interactive agency, Sprout gives us a world-class, turnkey option to quickly build engaging campaigns across social networking sites.”
The social media technology announced today will dramatically help brands increase their reach on social networking sites. “I am really excited that Sprout campaigns, such as the one we built for the launch of Afro Samurai the videogame, can now be published simultaneously as applications across the leading social networks,” said Ryan Grissom, senior manager, interactive at NAMCO BANDAI Games America. “The focus addresses our desire to extend our reach into social networking sites in a fun, natural way while limiting the need to secure additional support and development,” Grissom added.
Availability:
Sprout engagement campaigns can be rolled out as Facebook applications, Facebook Fan Page applications, or standalone campaigns integrated with Facebook Connect starting today. To see a demo, go to http://sproutinc.com/socialmedia. OpenSocial support will be available in Q209.
About Sprout:
Sprout enables brands to engage their audience across the social graphs. The Sprout platform solves a problem that has been plaguing new media marketers for years – How to quickly create brand experiences that are easily transportable across Facebook, MySpace and other social networks without needing expensive development resources. Funded by Polaris Venture Partners, Sprout is based in Honolulu, HI and San Francisco, CA. To learn more, please visit http://sproutinc.com.
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