In our latest release of the Sprout platform, we’ve made some improvements and released new features that make creating rich media Engage Ads easier and more efficient. This latest release, known as 3.1, focused on our integration with FBML exporting, conditional content and expandable ad functionality. I will go into more depth on these three features and functionality below.
When you create a social campaign, the ability to add this content directly to your Facebook Fan Page or Application previously required a developer. This is no longer the case. With our direct-to-Facebook exporting functionality, you can embed your content using a simple snippet of FBML code.
As online display advertisements become smarter, they will show you content based on the interactions that you’ve already taken with that ad. As part of the campaign we just launched with Disney for the movie, Alice in Wonderland, we developed an ad that will dynamically display your content after the first time you interact with it. For example, if you “Mad Hatter” yourself once, then every additional time you see that ad, it will show your picture and give you access to an exclusive trailer. Give it a try yourself:
(Tip: if you click the top right section of the ad, it will clear your image after you refresh the page)
As many of you have seen, advertisements have the ability to take over a section of your screen that is larger than the ad unit itself. This type of advertisement is called an, “expandable ad” and they are becoming more and more prevalent on popular web sites. We now have the ability to create these using the Sprout platform. See the example of an expandable ad for our upcoming event, below:
FlashBased Solution Gives Brands a Better Way to Connect With Consumers Through Personally Relevant Online Display AdsLa Costa, CA – February 23, 2010 – At the IAB Leadership Conference, Sprout, the leading technology platform for creating rich, engaging ads and social media applications, announced the Sprout Engage Platform. This platform is designed to take display advertising to the next level by bringing personally relevant data right into a standard Flash ad unit. Sprout Engage Ads allow brands to make stronger connections with their audiences by providing a fun, interactive experience, wherever their audiences travel online.
“The landscape for how brands market to consumers on the Web has changed over the last couple of years,” said Carnet Williams, Founder and CEO of Sprout. “Broadcasting messages is quickly being replaced by two?way conversations and branded experiences on social networks. We think the future of online advertising is bringing application?like engagement and interactivity into the standard display ad unit. We know brands and customers will benefit when ads contain personally relevant content, be it a Twitter feed, a friend’s endorsement, social data, or an engaging Flash experience,” Williams added.
“Brands have been coming to Sprout for rich, engaging social applications and Fan Pages,” said Adam Taisch, VP of Business Development. “Now, for the first time, brands have an end?to?end solution that extends the conversations beyond the walls of Facebook to any site that runs display ads. The result is a consistent user experience across social networks, brands’ Web sites and display ads,” Taisch added.
Disney will be running Sprout Engage Ads on IGN, Fandango, Movietickets, YouTube, and Addicting Games to support the March 5 release of “ALICE IN WONDERLAND.” “’ALICE’ is a rich, immersive film that’s on the cutting edge,” said David Singh, executive vice president of worldwide marketing for Walt Disney Studios Motion Pictures. “It’s important for us to give our audience an innovative first?to?market experience every time they come across our film. Sprout Engage Ads will provide that experience through our online display ads.”
Jones Soda is another brand adopting Sprout Engage Ads. “On the Jones Soda web site, we allow our customers to personalize their soda labels,” said Mike Spear, Marketing Director at Jones Soda. “We think this personalization drives brand loyalty and sales. We love the idea that customers can have that same interactive experience wherever they encounter our display ads on the web. I think this will drive increased soda sales.”
Brands interested in running Sprout Engage Ads and publishers interested in offering Sprout Engage Ads can email info@sproutinc.com
About Sprout:
Sprout gives you a better way to connect people with your brand through personally relevant Engage Ads and Engage Apps across all the leading social
networks and publisher sites. Sprout Engage Ads give your brand better ad performance than traditional rich media ads. Sprout customers include Disney, Warner Bros., Intel, Toyota and MTV. Funded by Polaris Venture Partners, Sprout is based in Honolulu, HI and San Francisco, CA. To learn more, please visit http://sproutinc.com.
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