How Flash Developers Use Sprout to Save Time

Joey Mucha — Thu, 22 Oct 2009 18:16:26 +0000

I recently had a conversation with Walter Gross, the Senior Director, Digital Strategy at EMI / Capitol Music Group about how his team of Flash developers / designers are using Sprout to create interactive Flash content quickly and efficiently. Walter has been immersed in the web and Flash design tools since the late ’90s, at a time when, as he puts it, was bombarded by “big and glitzy” Flash elements. Before Walter’s team had discovered Sprout, they were creating all of the content by hand-coding each element. Sprout has turned out to be a huge time-saver and made Walter’s team more efficient.

In our conversation, Walter describes what the workflow looks like with Sprout as a key component of the process. In his example, he talks about a project with MySpace around a particular band’s music video premiere that needed some custom Flash elements. One of these elements was a slideshow with a countdown clock. This element previously took about one hour to code by hand but Walter was able to create this in 15 minutes using Sprout. The client received the final product and was very happy. Here is the sprout that was created:

“If I had done that straight-up in Flash, it would have taken me an hour or so, but with Sprout, it only took about 15 minutes once I had my assets ready. What makes it even cooler, is that I am able to get really great reporting on my sprouts.” - Walter Gross

Here is the entire interview:

Sprout » emi

How Flash Developers Use Sprout to Save Time