Archive by tag 'Display Ad'
We know that the spend on online advertising has been going up fairly consistently over the last 8 years (see table 1), but the rate of growth has been suppressed by the US economic turndown which began in early 2008. Of all the online display spend, the amount allocated to highly interactive units experienced a disproportionate amount of the downward pressure because of a hesitancy to experiment in a down market. However, we project that as the economy recovers, a disproportionately large amount of dollars will flood back into this segment. This is because of the incredible innovation that has taken place in online display during the downturn.
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Posts Tagged ‘Display Ad’
Why Highly Interactive Display Advertising Spend Is About To Jump
Monday, June 14th, 2010Sprout Announces HTML5 Beta Program
Friday, April 16th, 2010
Sprout is thrilled to announce that it’s now possible to export both HTML5 and Flash versions of the content created with the Sprout Engage Platform. This means, that it’s now possible to create rich-media Engage Ads that are interactive in both Flash based desktop browsers and non-Flash mobile browsers. We’re currently reviewing partners for our beta-release who are looking for a mobile ad solution that will combine their Flash and HTML5 production workflows. For more information about this program please visit our HTML5 beta program signup page or read our press release. (more…)
Sprout Engage Launches With Disney
Wednesday, February 24th, 2010Sprout is proud to announce the introduction of Engage Ads, the next generation of online display ads that integrate rich media, interactivity, and social connectivity into standard IAB ad units.
Disney is our first customer, using Sprout Engage Ads to promote Alice In Wonderland. When users encounter these ads on IMDB.com, X, and Y, they can join the Alice In Wonderland experience by ‘Mad Hattering’ themselves, using their web cams to take photos that go directly into the ad unit. Check out the experience below:
