Archive by tag 'Display Ad'
We know that the spend on online advertising has been going up fairly consistently over the last 8 years (see table 1), but the rate of growth has been suppressed by the US economic turndown which began in early 2008. Of all the online display spend, the amount allocated to highly interactive units experienced a disproportionate amount of the downward pressure because of a hesitancy to experiment in a down market. However, we project that as the economy recovers, a disproportionately large amount of dollars will flood back into this segment. This is because of the incredible innovation that has taken place in online display during the downturn.
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Sprout is thrilled to announce that it’s now possible to export both HTML5 and Flash versions of the content created with the Sprout Engage Platform. This means, that it’s now possible to create rich-media Engage Ads that are interactive in both Flash based desktop browsers and non-Flash mobile browsers. We’re currently reviewing partners for our beta-release who are looking for a mobile ad solution that will combine their Flash and HTML5 production workflows. For more information about this program please visit our 
