Archive by tag 'designers'
I recently had a conversation with Walter Gross, the Senior Director, Digital Strategy at EMI / Capitol Music Group about how his team of Flash developers / designers are using Sprout to create interactive Flash content quickly and efficiently. Walter has been immersed in the web and Flash design tools since the late ’90s, at a time when, as he puts it, was bombarded by “big and glitzy” Flash elements. Before Walter’s team had discovered Sprout, they were creating all of the content by hand-coding each element. Sprout has turned out to be a huge time-saver and made Walter’s team more efficient.
This is the first of a series called, “Sprout Conversations” where I interview designers using Sprout. We constantly see a ton of innovation and new ideas coming from designers using our products. That is why I want to truly understand and share how designers think, use and strategize with Sprout.