Archive by tag 'Conversational Marketing'
To build brands on social networks, marketers are experimenting with a wide range of strategies. But which efforts are most effective? A recent study by MarketingProfs shows that branded applications top the chart, but they are under-utilized: less than a quarter of all respondents had created them. At Sprout, we know from first hand experience that applications are at the heart of successful campaigns. But we also understand that getting the most out of a branded application requires an integrated approach to social networks.
As brands move away from traditional marketing strategies, campaigns are becoming increasingly conversational in nature, with consumers adding user-generated content and sharing. In general, consumers have greater expectations around engagement with brands on social networks. At Sprout we work with brands to drive engagement opportunities at key points in the cycle: (click to enlarge):
