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Campaigns need to be successfully tracked, tweaked and monitored. The Sprout platform provides some of the richest analytics in the industry through the Sprout Engagement Console. Our integration with analytics applications such as Google Analytics, and planned integration with DoubleClick and Omniture, provides accountability and the ability to optimize a campaign for performance. A brand can measure engagement times and interaction down to the second. In addition, Sprout’s moderation features allow brands to monitor and manage user-generated content created from your campaign.
