FBML Exporting

When you create a social campaign, the ability to add this content directly to your Facebook Fan Page or Application previously required a developer.  This is no longer the case.  With our direct-to-Facebook exporting functionality, you can embed your content using a simple snippet of FBML code.

Conditional Content

As online display advertisements become smarter, they will show you content based on the interactions that you’ve already taken with that ad.  As part of the campaign we just launched with Disney for the movie, Alice in Wonderland, we developed an ad that will dynamically display your content after the first time you interact with it.  For example, if you “Mad Hatter” yourself once, then every additional time you see that ad, it will show your picture and give you access to an exclusive trailer.  Give it a try yourself:

(Tip: if you click the top right section of the ad, it will clear your image after you refresh the page)

Expandable Ads

As many of you have seen, advertisements have the ability to take over a section of your screen that is larger than the ad unit itself. This type of advertisement is called an, “expandable ad” and they are becoming more and more prevalent on popular web sites.  We now have the ability to create these using the Sprout platform.  See the example of an expandable ad for our upcoming event, below:

Are you an Account Executive or Creative Director at a brand or agency? If so, this event is the perfect opportunity to learn what it takes to successfully build your brand and drive sales by combining the next generation of display advertising with applications that plug into social networking platforms. The event is produced by Sprout, one of only fourteen Facebook Preferred Developers.

Presentations will focus on unveiling the next generation of rich, interactive, and social display advertising, how social network platforms are evolving, what new opportunities are available, and how to work with creative agencies and technology providers to capitalize on these opportunities. Social media case studies will highlight campaign best practices and a panel discussion will address key topics such as moderation, metrics and reporting, social media strategy, and corporate policy around social media.

Lunch will be served after the presentations and participants will have an opportunity to network and socialize.

Join us for an exceptional event packed with valuable insight for your brand.

Agenda

8:30 – 8:45 Welcome & Breakfast
8:45 – 9:20 The Engagement Cycle – Roland Smart, Sprout
9:20 – 9:40 Past to Present: Custom Apps to Engagement Apps: Julie Nielsen, appssavvy
9:40 – 10:00 The next generation of online display ads, Carnet William, Sprout
10:00 – 10:10 Break
10:10 – 10:45 The Next Year In Social Platforms: 10 Things Every Marketer Should Be Tracking – Nick O’Neil, Founder All Facebook
10:45 – 11:15 Trials and Tribulations of launching an Integrated Social Branding Program – John WIlliams, Mud Worldwide
11:15 – 12:00 Building Brands on Social Networks Panel Discussion
12:00 – 1:00 Lunch

SPEAKER SELECTION

Nick O’Neil,

Founder, Social Times & All Facebook

The Next Year In Social Platforms: 10 Things Every Marketer Should Be Tracking

Nick O’Neill is the Founder of Social Times, Inc., a digital media company focused on covering the growing social web economy. He is the
the social media industry expert, providing no holds bar commentary and insightful analysis on social networking and social media. Nick also speaks at conferences nationwide and has been written about in multiple national publications. With the opening of the Facebook platform, Nick saw a huge opportunity and has become fully dedicated to covering the social networking phenomenon via AllFacebook.com eventually expanding beyond with SocialTimes.com.

In 2009, Nick successfully led
Social Times Inc. to an acquisition by WebMediaBrands. Nick continues
to serve as the Director of Social Times and oversees daily content production as well as hosting events around the country. Nick graduated
Cum Laude from American University in 2005 with a Bachelor’s degree in Finance. While Nick spends a lot of time writing content for sites, he
is a passionate coder, building tools to help readers track the rapid growth of the social networking space. Nick was also recently named one of the top 100 D.C. Tech Titans by Washingtonian Magazine.

Carnet Williams,
CEO, Sprout

The next generation of online display ads

Prior to Sprout, Carnet built and sold several Facebook applications, founded ChipIn (a widget-based fundraising service), was a professional snowboarder, and ran International Trade Policy for The Nature Conservancy. Carnet has over a decade of experience in the high-tech and Internet industries, having been the Director of Business Development at TurboLinux, a Linux OS and enterprise solutions startup, and the co-founder of NetCorps, a nonprofit technology assistance organization in Oregon. Carnet graduated from the University of Berkeley and has a law degree from the University of Oregon School of Law.

Julie Nielsen,

Director of Product, appssavvy

Past to Present: Custom Apps to Engagement Apps

Julie Nielsen is director of product at appssavvy, a direct sales team for the social media space. She drives product strategies and integrated sponsorship programs between social media application developer and publisher partners, and the rapidly growing number of brands and agencies engaged in tackling the emerging opportunities involving social media applications.

Julie was the first employee outside of appssavvy’s two founders. Since joining the company, she has been instrumental in the more than 200 socially-based campaigns appssavvy has delivered for brands, including Kimberly-Clark, Sony Pictures, Oakley, Coca-Cola, Target and Purina, among others.

Previously, Julie was part of leading Freewebs’ widget initiative. She began her career at Unit 7, a DM agency under the Omnicom umbrella of marketing companies. At Unit 7, Julie was active in developing campaigns for Pfizer, Wyeth, AstraZeneca and P&G. She is a graduate of the University of Iowa.

John Williams,
President, Mud Worldwide
Trials and Tribulations of launching an Integrated Social Branding Program

As President of Mud Worldwide, a Social Branding and Marketing Agency based in Sausalito, California, John draws from a solid background in consumer packaged goods in addition to experience in a broad range of B2B product and services marketing. On the Agency side he has worked with Ted Bates Worldwide, Ketchum Communications and his earlier company The Sausalito group serving clients such as Colgate Palmolive, Warner Lambert, Bristol Meyers, Bank of America, E*Trade, McKesson, Chevron, Palm Computing and Motorola. On the client side he has held senior management positions at Manhattan Marine and Electric Company
and Semphonic a leading web analytics practice. From his native Australia he has worked in Asia, Europe, Canada and the US and brings new perspectives to issues surrounding best practices from strategic planning to execution of communications programs.

Roland Smart,

Sr. Marketing Mgr., Sprout

Presenting on the social network engagement cycle, and Moderating the Building Brands on Social Networks Panel Discussion

Smart describes himself as “a marketer on a mission to evolve marketing away from the mess that traditional marketers have made. It’s time to stop broadcasting messages with megaphones and to start engaging the communities that form around brands. While companies understand what it takes to build products and services, it’s the community that understands how they actually work in the wild. Following this, I embrace the mission of Marketing 2.0, which recognizes that brands are built by communities, not just by companies. My work focuses on leveraging the fact that communities want to grow the brands that improve their lives. Thus, I’m interested in new social media tools, like Sprout, that empower communities to spread the word about the products and services they love. You can learn more about me and how I approach marketing on my blog at www.rolandsmart.com.”

Disney is our first customer, using Sprout Engage Ads to promote Alice In Wonderland. When users encounter these ads on IMDB.com, X, and Y, they can join the Alice In Wonderland experience by ‘Mad Hattering’ themselves, using their web cams to take photos that go directly into the ad unit. Check out the experience below:

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One of the toughest decisions that a start-up faces is where to focus its efforts and resources. Sprout Builder was our first product and has always been near and dear to our hearts. More importantly, we value the customers who have gotten us to where we are today. However, we have made the hard decision to shut down the Sprout Builder subscription service to focus on our enterprise product lines. The only service level that we will continue to offer for Sprout Builder is geared towards enterprise customers. The cost is $2999 a year.

If you are a paying customer you will receive an email from PayPal saying that your account has been cancelled. This is to ensure that you will not be autobilled. You WILL still have access to Sprout Builder until March 30^th.

We know you probably have a lot of questions about the transition so please review the FAQ for details.

Sincerely,

Carnet Williams

Co-Founder and CEO

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We’ve been notified by one of our service networks that they will be conducting data center maintenance on January 21 between 1AM and 2AM PST.   The service will only take about 10-15 minutes and will fall sometime during this window. Published Sprouts will NOT be affected, however, the Sprout Builder application will not be available at this time.

Thanks and we apologize for any inconvenience this may cause.

A Half Day Summit on Leveraging Social Networks for Your Brand

Are you an account executive, creative director at a brand or agency? If so, this event is the perfect opportunity to learn what it takes to be successful building your brand and driving sales on social networking platforms.

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What exactly is Ustream and how does it work on Sprout?

Ustream allows anyone with a camera and an internet connection to broadcast live video to a global audience.  Using the Ustream technology, you can setup a channel and engage your audience within a matter of minutes. Ustream has been used to live broadcast events such as political debates, talk shows, sporting events and more.  While Ustream offers basic embedding functionality, many of our clients asked us for the ability to embed a live broadcast directly into the Sprout Platform so that they can completely customize the look and feel of their broadcast. This is now possible with the integration of Ustream in the Sprout Platform.

We are proud to announce the launch partner for the newly released Ustream component, Dick Clark Productions for the Golden Globe Awards.  Here is the fully functional Ustream live broadcast within a Sprout social experience:

Let us know what you think and if you’d like to run your own Sprout campaign with live stream functionality.

As brands move away from traditional marketing strategies, campaigns are becoming increasingly conversational in nature, with consumers adding user-generated content and sharing. In general, consumers have greater expectations around engagement with brands on social networks. At Sprout we work with brands to drive engagement opportunities at key points in the cycle: (click to enlarge):

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