Archive by category 'Sprout External'
To build brands on social networks, marketers are experimenting with a wide range of strategies. But which efforts are most effective? A recent study by MarketingProfs shows that branded applications top the chart, but they are under-utilized: less than a quarter of all respondents had created them. At Sprout, we know from first hand experience that applications are at the heart of successful campaigns. But we also understand that getting the most out of a branded application requires an integrated approach to social networks.
As brands move away from traditional marketing strategies, campaigns are becoming increasingly conversational in nature, with consumers adding user-generated content and sharing. In general, consumers have greater expectations around engagement with brands on social networks. At Sprout we work with brands to drive engagement opportunities at key points in the cycle: (click to enlarge):
We’re making some changes to the account sign up process at Sprout that we’re hoping will make things less confusing. In short, we’re phasing out the “30-Day Free Trial” that we’ve been offering on paid accounts. If you’re looking to try our product for free, you can still do so by signing up for a FREE Level account. You can upgrade free accounts at anytime to one of our paid subscription levels.
Back in October, REI approached Sprout about a Facebook strategy that would help them introduce new fans to REI and keep established fans engaged, updated, and connected with the REI community. Sprout designed and built a 
At the last Palo Alto Facebook Developer’s Garage, the Facebook Platform and Connect teams announced the 3-6 month developer’s roadmap. This roadmap is publicly available on the 
We’ve gotten many requests to explain how to set up Google Analytics for Sprouts, so in this post we’ll share a video tutorial that explains how to do just that. *Designer and Professional levels only. 
Sprout Builder subscribers take note!
Since the dawn of online display ads in 1993, advertisers have struggled to reach web surfers. In 1993, ads were served on portal websites such as Yahoo! and AOL. At that time display ads were simply digital versions of print ads and they were available to everyone who visited the page. Fortunately, today’s ads are more engaging and work harder for your attention. In this post, I’ll share how advertising has changed and where we’re headed.
In the next month, we’ll be making some changes to the way we do support that should help us provide you with improved support. Here’s a quick overview of what you can expect.