Archive for the ‘Facebook’ Category
Tuesday, June 22nd, 2010
There’s a lot of change afoot on Facebook specifically around how to manage fan pages and there’s some conflicting information out there as well. We’d like to help you stay up to date on the real best practices, so, we’re working on a guide that will share what we’ve learned after producing hundreds of fan pages. We hope the it will be a great resource for you and want to make it as thorough as possible. For this reason, we’d be thrilled to hear what you’ve learned so we can roll that into the content as well.
What’s working for you? What can you share about publishing from your page? How your pages work together? Something about custom tabs? Have you been A/B testing using Facebook’s publishing tools? Does interactive content perform better for you in the stream? Feel free to share your insights in the comments of this post, or just shoot us a note at marketing@sproutinc.com. If we use something from your comments, you’ll be credited in the guide! (more…)
Tags: best practices, facebook, fan page, social media
Posted in Facebook, Social Media, Sprout External | No Comments »
Friday, May 28th, 2010
Facebook is moving fast, adding features, changing settings and slightly altering the way advertisers design and manage their social media campaigns. Moreover, it doesn’t look like that’s going to change any time soon. This makes keeping up with the news very important for social media advertisers.
According to recent research by Hitwise, Facebook has become the most popular site in the United States, they even overtook Google in terms of hits at the beginning of March this year. This just reinforces the fact that Facebook is top of mind for advertisers. However, creating a successful brand presence on Facebook is not always easy, in part because of all the changes that have been going on lately. Late 2009, Facebook passed the break-even-point (as reported by Reuters) and the company is continually exploring ways to improve opportunities for advertisers. While this process can be jarring at times, Facebook has a track record for innovating through this process. (more…)
Tags: advertising, custom landing tabs, facebook, innovation, open graph, social media
Posted in Facebook, Sprout External | No Comments »
Tuesday, January 12th, 2010
We’re happy to announce the return of our Building Brands on Social Networks event series. We’ll be visiting 5 cities in the upcoming months and hope you’ll participate when we come to your area. This is your chance to meet with one of the few Facebook Preferred Developers.
A Half Day Summit on Leveraging Social Networks for Your Brand
Are you an account executive, creative director at a brand or agency? If so, this event is the perfect opportunity to learn what it takes to be successful building your brand and driving sales on social networking platforms.
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Posted in Facebook, Social Media, Sprout External | 3 Comments »
Monday, January 11th, 2010
Sprout is happy to announce that Jones Soda’s new Facebook fan page is Sprout-powered! The page combines discounts for custom printed Jones Soda bottles, a slide show of user-generated labels which fans can vote on, a link to the Jones Soda iPhone application, a Twitter feed, and the latest Jones Soda video! Check out the Jones Soda home away from home on Facebook. (more…)
Posted in Facebook, Sprout External | No Comments »
Wednesday, December 2nd, 2009
Back in October, REI approached Sprout about a Facebook strategy that would help them introduce new fans to REI and keep established fans engaged, updated, and connected with the REI community. Sprout designed and built a Facebook Fan Page for REI that launched on October 16th.
Before partnering with Sprout on their Facebook Fan Page, REI felt like they didn’t have a solid way to grab new Fan Page visitors’ attention. Sprout used the assets provided by REI to create a bold-looking page that grabs users’ attention and encourages them to interact. To attract new fans, REI hoped to use their Fan Page to make a statement as more than a retailer. With that goal in mind, Sprout included expert advice, contests that gave fans a chance to get involved, and content from REI’s Twitter feed, YouTube videos, and Flickr photo streams on the page. REI wanted their fan page to help them achieve their retail goals, too, so Sprout implemented an REI Outlet deal of the day feature as well. The expert advice and deal of the day features have proved most popular on Facebook, helping REI to achieve two important objectives: educating new and old fans alike about the unique facets of REI that make them more than just a retailer, and boosting retail sales. (more…)
Tags: fan page, REI, retail
Posted in Facebook, Social Media, Sprout External | 2 Comments »
Monday, November 30th, 2009
At the last Palo Alto Facebook Developer’s Garage, the Facebook Platform and Connect teams announced the 3-6 month developer’s roadmap. This roadmap is publicly available on the Facebook developers site. This is an effort to keep the developers who are building applications and games well informed and not surprised by any of the changes.
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Tags: applications, developer roadmap, fbml, page, pages, profile, roadmap profile, tabbed profile, width changes
Posted in Facebook, Social Media, Sprout Builder | No Comments »
Friday, October 30th, 2009
We’re happy to announce the launch of Starburst’s Your Other You engagement campaign on Facebook. This Sprout powered application ask users four questions as part of the process of identifying “their contradictory self”. Once users’ unique contradictory selves been identified, they can upload a photo, or take one with their web cam, to insert in their characters’ portraits. Users can then share their creation with friends on Facebook. Check out the campaign and find your contradictory self.
Posted in Facebook, Sprout External | No Comments »
Friday, October 23rd, 2009
The rush to create engaging Facebook fan pages is on, and we’re thrilled to leverage our platform to bring great brands to Facebook. Moving forward we’ll be showcasing some of the best fan page examples through our blog to get you inspired. For example, the band 311 just launched a new fan page to showcase their new album entitled Uplifter. Check it out and take a moment to listen to the entire album through the Sprout. We’re also happy to see REI’s page that features the latest deals from the REI outlet.
And, you can always see our latest examples in our Facebook fan page gallery.
Tags: 311, brands, custom, examples, facebook fan pages, fan page, REI, uplifter
Posted in Facebook, Social Media, Sprout External | No Comments »
Wednesday, September 30th, 2009
Today we’re launching a new product for Facebook called Sprout Publisher that provides Facebook fan page administrators with a better means of starting conversations with their fans. Administrators can now reach fans with highly interactive content and applications that display in the fan page feed and in the fans’ personal activity streams, without the need for fans to add the application.
We’re proud to launch this new product with Disney, whose ‘Gift an Alien’ campaign is live and populating Facebook. Here’s where you can find the Gift an Alien on campaign Facebook.
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Posted in Facebook, Social Media, Sprout External | 4 Comments »
Thursday, September 24th, 2009
Facebook recently announced that they’ve surpassed 300 million active users. It is my understanding that “active users” means that they have logged into Facebook within the last month. Another interesting statistic is that half of all users are logging in to the site on any given day. The numbers don’t lie, Facebook is becoming the ubiquitous social network, and much to Mark Zuckerberg’s liking, a platform that is changing the way people communicate.
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Tags: 300 million, activity, facebook statistics, facebook stats, users, zuckerberg
Posted in Facebook, Social Media | No Comments »
