Archive for the ‘Facebook’ Category
Tuesday, January 12th, 2010
We’re happy to announce the return of our Building Brands on Social Networks event series. We’ll be visiting 5 cities in the upcoming months and hope you’ll participate when we come to your area. This is your chance to meet with one of the few Facebook Preferred Developers.
A Half Day Summit on Leveraging Social Networks for Your Brand
Are you an account executive, creative director at a brand or agency? If so, this event is the perfect opportunity to learn what it takes to be successful building your brand and driving sales on social networking platforms.
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Posted in Facebook, Social Media, Sprout External | 3 Comments »
Monday, January 11th, 2010
Sprout is happy to announce that Jones Soda’s new Facebook fan page is Sprout-powered! The page combines discounts for custom printed Jones Soda bottles, a slide show of user-generated labels which fans can vote on, a link to the Jones Soda iPhone application, a Twitter feed, and the latest Jones Soda video! Check out the Jones Soda home away from home on Facebook. (more…)
Posted in Facebook, Sprout External | No Comments »
Wednesday, December 2nd, 2009
Back in October, REI approached Sprout about a Facebook strategy that would help them introduce new fans to REI and keep established fans engaged, updated, and connected with the REI community. Sprout designed and built a Facebook Fan Page for REI that launched on October 16th.
Before partnering with Sprout on their Facebook Fan Page, REI felt like they didn’t have a solid way to grab new Fan Page visitors’ attention. Sprout used the assets provided by REI to create a bold-looking page that grabs users’ attention and encourages them to interact. To attract new fans, REI hoped to use their Fan Page to make a statement as more than a retailer. With that goal in mind, Sprout included expert advice, contests that gave fans a chance to get involved, and content from REI’s Twitter feed, YouTube videos, and Flickr photo streams on the page. REI wanted their fan page to help them achieve their retail goals, too, so Sprout implemented an REI Outlet deal of the day feature as well. The expert advice and deal of the day features have proved most popular on Facebook, helping REI to achieve two important objectives: educating new and old fans alike about the unique facets of REI that make them more than just a retailer, and boosting retail sales. (more…)
Tags: fan page, REI, retail
Posted in Facebook, Social Media, Sprout External | 2 Comments »
Monday, November 30th, 2009
At the last Palo Alto Facebook Developer’s Garage, the Facebook Platform and Connect teams announced the 3-6 month developer’s roadmap. This roadmap is publicly available on the Facebook developers site. This is an effort to keep the developers who are building applications and games well informed and not surprised by any of the changes.
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Tags: applications, developer roadmap, fbml, page, pages, profile, roadmap profile, tabbed profile, width changes
Posted in Facebook, Social Media, Sprout Builder | No Comments »
Friday, October 30th, 2009
We’re happy to announce the launch of Starburst’s Your Other You engagement campaign on Facebook. This Sprout powered application ask users four questions as part of the process of identifying “their contradictory self”. Once users’ unique contradictory selves been identified, they can upload a photo, or take one with their web cam, to insert in their characters’ portraits. Users can then share their creation with friends on Facebook. Check out the campaign and find your contradictory self.
Posted in Facebook, Sprout External | No Comments »
Friday, October 23rd, 2009
The rush to create engaging Facebook fan pages is on, and we’re thrilled to leverage our platform to bring great brands to Facebook. Moving forward we’ll be showcasing some of the best fan page examples through our blog to get you inspired. For example, the band 311 just launched a new fan page to showcase their new album entitled Uplifter. Check it out and take a moment to listen to the entire album through the Sprout. We’re also happy to see REI’s page that features the latest deals from the REI outlet.
And, you can always see our latest examples in our Facebook fan page gallery.
Tags: 311, brands, custom, examples, facebook fan pages, fan page, REI, uplifter
Posted in Facebook, Social Media, Sprout External | No Comments »
Wednesday, September 30th, 2009
Today we’re launching a new product for Facebook called Sprout Publisher that provides Facebook fan page administrators with a better means of starting conversations with their fans. Administrators can now reach fans with highly interactive content and applications that display in the fan page feed and in the fans’ personal activity streams, without the need for fans to add the application.
We’re proud to launch this new product with Disney, whose ‘Gift an Alien’ campaign is live and populating Facebook. Here’s where you can find the Gift an Alien on campaign Facebook.
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Posted in Facebook, Social Media, Sprout External | 4 Comments »
Thursday, September 24th, 2009
Facebook recently announced that they’ve surpassed 300 million active users. It is my understanding that “active users” means that they have logged into Facebook within the last month. Another interesting statistic is that half of all users are logging in to the site on any given day. The numbers don’t lie, Facebook is becoming the ubiquitous social network, and much to Mark Zuckerberg’s liking, a platform that is changing the way people communicate.
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Tags: 300 million, activity, facebook statistics, facebook stats, users, zuckerberg
Posted in Facebook, Social Media | No Comments »
Thursday, September 17th, 2009
In my last post about Facebook Fan Pages I walked you through the basic elements of a Fan Page and how each of those elements works. One section of the post which is relatively open-ended is the section about additional content and applications. This content is basically everything but the basic Facebook functionality (info, wall, photos, video). Since it doesn’t fall under the norms and structure of standard Facebook content, you see a wide range in the variety of content. In this post, I will feature 5 Fan Pages that are taking full advantage of this open-ended section of Facebook Fan Pages. (All of the images below link to the actual tab that I am discussing for reference).
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Tags: applications, beth kanter, facebook, facebook fan page, fan page, fan woody, pages, target, volkswagon
Posted in Facebook, Social Media, Sprout External | 4 Comments »
Saturday, September 12th, 2009
This is the first post in a series of posts about Facebook Fan pages. At this point, I hope you have come to understand that value of a Facebook Fan Page (also called a public profile, brand page, etc – but in my posts I will refer to them as “Fan Pages” or “Pages”). The purpose of this post is to show the various elements of a Fan Page and the various properties to those elements. I will use visuals and examples where needed. If you are keen to learn about Fan Pages but first need to learn the basics of Fan Pages, please spend a few moments reading Facebook’s Fan Page information.
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Tags: basics, facebook fan page, facebook fan pages, fbml, flash, guide, public profiles, starting new
Posted in Facebook, Social Media | 21 Comments »
