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Archive for the ‘Case Study’ Category

Case Study: PEPSI – Throwback Your Look

Friday, October 16th, 2009

pepsithrowbackThe results from the Pepsi Throwback campaign are now in and we’ve wrapped them up in a new case study about our work with Pepsi and their agency Weber Shandwick. The campaign was focused on the release of Pespi Throwback and Mountain Dew Throwback, all natural versions of their popular sodas.

Before reaching out to Sprout, Webber Shandwick had already used Sprout Builder to create an awareness widget to promote their product launch. Because they’d had success with their own effort, they decided to get in touch to see how else Sprout might be able to help. That’s when we popped open a can of our Sprout Engage to create a Facebook application that would get their community engaged.

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Case Study: Rock The Space

Monday, September 28th, 2009

RTS logoThe results from the Rock The Space campaign are now in and we’ve wrapped them up in a new case study about our work with Saatchi and Saatchi and Schematic for MySpace and Toyota.

Rock the Space was a music competition, which invited bands to enter a digital demo-tape contest for a chance to win a MySpace Music recording contract, prizes and promotion on MySpace’s home page. This campaign exceeded everyone’s expectations and blew the initial submission goal out of the water within hours of the contest launch.

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