Archive by category 'Sprout External'
Solution Allows for the Easy Creation of Rich, Application-Like Display Ads that Can Be Managed, Served and Measured with DoubleClick Products
San Francisco, CA – June ##, 2010 – Today, Sprout, the leading technology platform for creating rich, engaging ads and social media applications, announced that the Sprout Engage Platform, a visual authoring solution, has been integrated with DoubleClick Studio, a rich media production and workflow tool. The integration makes it easy for creative teams to develop ads in Sprout’s visual authoring studio and then use DoubleClick Studio to manage their workflow and submit creatives to DoubleClick’s ad serving products DoubleClick for Advertisers (DFA) and DoubleClick for Publishers (DFP).
There’s a lot of change afoot on Facebook specifically around how to manage fan pages and there’s some conflicting information out there as well. We’d like to help you stay up to date on the real best practices, so, we’re working on a guide that will share what we’ve learned after producing hundreds of fan pages. We hope the it will be a great resource for you and want to make it as thorough as possible. For this reason, we’d be thrilled to hear what you’ve learned so we can roll that into the content as well.
Facebook is moving fast, adding features, changing settings and slightly altering the way advertisers design and manage their social media campaigns. Moreover, it doesn’t look like that’s going to change any time soon. This makes keeping up with the news very important for social media advertisers.