Sprout Mobile Rich Media

April 16th, 2010

Last week during Apple’s iPhone 4.0 Preview, Steve Jobs announced iAd, a product that could help turn the mobile ad industry on its head. The new product lets developers quickly integrate rich, HTML5 ads into their applications — ads that Jobs says will meld the emotion of television commercials with the interactivity of online advertising. There’s just one problem — many of the rich ads you see online are built in Flash, which the iPhone and iPad famously do not support, and Apple doesn’t appear to be offering tools for building HTML5 ads. Sprout, a startup that’s long dealt with rich Flash applications, may have the answer: its ‘Engage Ads’ platform allows advertisers to build rich ads and simultaneously deploy them in both Flash and HTML5.

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February 23, 2010 – 10:00 am

Carnet Williams is CEO and Co-Founder of Sprout, a brand engagement ad platform.

AdExchanger.com: Let’s start with the name – how does “Sprout” mesh with what you’re doing today? And, what problem is Sprout solving and how does this play out with your announcement about Disney?

CW: The display advertising business is still incredibly young. There is so much room for innovation to sprout. We want to make display ads relevant and engaging. We want to enable brands to plant relationships with customers and nurture those relationships with continuous conversations over time.

Today, we announced Sprout Engage Ads. Sprout Engage Ads allow brands to make stronger connections with their audiences by providing a fun, interactive experience, wherever their audiences travel online.

Our first customer to roll out these ads is Disney, who created Engage Ads for Alice in Wonderland. These ads are designed to take display advertising to the next level by bringing personally relevant data right into a standard Flash ad unit. The ads are ‘smart’ in that they know when you have engaged with them so you will never see the same content twice. In addition, the ad and the Facebook application is linked so the ads know if you have engaged with the app and vice versa. For example, if you add yourself to the Mad Hatter’s Army in the ad, when you come to the Facebook app you will be recognized as being in the army.

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February 23, 2010 | Paul Boutin

Sprout, a San Francisco-based startup that has worked on Facebook apps for Disney before, has come up with a Web-ad version of their Alice in Wonderland app. The ad, which teases fans to upload photos of themselves, is interactive, and remembers if you’ve personalized it already.

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By Matt Holliday

Beauty product manufacturer Living Proof recently scored a big hit surrounding a free sample campaign for its No Frizz hair care product. Living Proof used a number of avenues to specifically appeal to its target demographic, taking advantage of Facebook’s ad system to supplement the Free Sample tab on their official Facebook page.

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