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Sprout Announces Integration With DoubleClick Studio

Thursday, July 1st, 2010

Solution Allows for the Easy Creation of Rich, Application-Like Display Ads that Can Be Managed, Served and Measured with DoubleClick Products

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San Francisco, CA – June ##, 2010 – Today, Sprout, the leading technology platform for creating rich, engaging ads and social media applications, announced that the Sprout Engage Platform, a visual authoring solution, has been integrated with DoubleClick Studio, a rich media production and workflow tool. The integration makes it easy for creative teams to develop ads in Sprout’s visual authoring studio and then use DoubleClick Studio to manage their workflow and submit creatives to DoubleClick’s ad serving products DoubleClick for Advertisers (DFA) and DoubleClick for Publishers (DFP).

(more…)

Posted in Press Releases, Sprout External | No Comments »

Sprout and DoubleClick Studio Are Now Integrated!

Thursday, July 1st, 2010

Today we’re happy to announce that our platform has been integrated with DoubleClick Studio, the rich media production and workflow tool. The integration makes it easy to develop ads with Sprout and then use DoubleClick Studio to manage workflow and submit creatives to DoubleClick’s ad serving products DoubleClick for Advertisers (DFA) and DoubleClick for Publishers (DFP). You can read the full press release here.

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HTML5 Ad Building Demo

Wednesday, June 30th, 2010

Since launching our HTML5 Beta program, we’ve been cranking out HTML5 ad units and improving the functionality of our ad creation software. Today we’re going to share a video that highlights how the combined creation workflow has been a big time saver for our clients. In this following presentation we’ll share the step by step process of building a demo ad unit simultaneously in HTML5 and Flash. (more…)

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Posted in Sprout External | 2 Comments »

From Photoshop to HTML5 Ads With Sprout

Wednesday, June 30th, 2010

It’s now possible to streamline your workflow even more with Sprout by importing your creative right from Photoshop into our ad creation software. The process involves our new FXG converter which can be downloaded from within our platform. Here’s the new workflow:

  1. Layout your creative in a layered Photoshop file and save in .FXG format
  2. Launch Sprout’s FXG Converter Air application and drag the .FXG file onto the converter. This will place a .zip file on your desktop.
  3. Open your Sprout account and click on the “import” link, then select the .zip file.
  4. Wait for the upload, then open the new project in your project list entitled “imported from FXG” (more…)

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Posted in Sprout External | 1 Comment »

Research: Integrated Paid/Earned Media Ads Are Proven Most Effective

Monday, May 24th, 2010

Today’s online advertising dilemma: the majority of paid media doesn’t deliver enough impact and earned media doesn’t offer enough reach. An effective strategy to resolve this issue is to integrate earned content into paid media. This is the conclusion of a recent research report by Facebook and Nielsen, which studied 800,000 Facebook users and 125 advertising campaigns from 70 brands.

The findings of this research reveal that hybrid campaigns deliver more value than solely paid or even solely earned social media campaigns. You can read a summary of the report here, and download the full report here. Here’s a summary of how it works in the context of Sprout’s experience. (more…)

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Case Study: Sprout Helps Intel Drive Sales on Facebook

Tuesday, May 18th, 2010
Sprout Engage App Case Study:
Intel Fan Plan

We’re thrilled to share a new case study based on our recent work with Intel. Intel is doing an outstanding job with their social media work on Facebook and we are proud to be part of their effort. For those interested in learning more about how Intel is leading the way, check out a recent panel discussion led by Ekaterina Walter, Social Media Strategist at Intel. The presentation shares some great tips on how to drive fan acquisition on Facebook, which also happens to be a key element of the case study below.

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Intel Reaches Out To Their Community On Facebook
Back in October, Intel challenged Sprout to create a new Facebook fan page and application, with the goal of building a significant Intel community on Facebook. Sprout knew Intel had to deliver immediate value, which worked well with Intel’s concept of linking laptop pricing to fan acquisition. The result: the wildly popular “Fan Plan” campaign, which empowered Intel’s Facebook community to incrementally lower the price on three laptops with every new fan added. It reached hundreds of thousands of people and landed Intel over 24,000 new fans—in just two weeks. (more…)

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Posted in Case Study, Sprout External | No Comments »

Recent Platform Updates

Thursday, May 13th, 2010

Engage-LogoThis is just a quick update about a couple of recent product enhancements we’ve made to our Engage Platform. For those of you who are using the platform to build applications, the first one will be of particular interest because it saves you the trouble of building your own color palette tools. And the second enhancement will be of use to anyone building applications or ads because it improves how our RSS component works. Here are the details: (more…)

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Posted in Sprout External | 1 Comment »

Video of Sprout at Web 2.0

Wednesday, May 12th, 2010

For those who missed the Web 2.0 conference, here is a video of the presentation that we participated in entitled Social Or Anti-Social? The Next Generation of Online Display Ads. The panelists included: Catherine “Cat” Spurway (PointRoll), Chris Jaffe (Yahoo! Inc.), Adam Taisch (Sprout) and it was moderated by Richard Jalichandra (Technorati).

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Posted in Social Media, Sprout External | No Comments »

iMedia: Facebook-savvy brands that might surprise you

Tuesday, April 27th, 2010

iMedia ConnectionIs Facebook a fit?
by Roland Smart

Inside the social media echo-chamber, the pressure to bring brands onto Facebook is intense. Amid the rush, many brands lose sight of why they’re going there in the first place, when they should have a clear focus on how they’ll deliver ongoing value to their community on the platform. These are still early days, as big brands that can afford to invest heavily on the platform are still experimenting and learning. And, it’s important to note that not all brands belong on Facebook. In this article, I’ll discuss a handful of unlikely brands that have invested in the platform in order to highlight some questions you should be asking yourself to determine if Facebook makes sense for your brand. Hopefully some of the examples will also inspire you.

Read the entire article on iMedia Connection

Posted in Media, Media Coverage | No Comments »

Sprout is presenting at the Web 2.0 Expo

Thursday, April 22nd, 2010

Web 2.0We’re thrilled to announce that we’ll be participating on a panel at the Web 2.0 Expo this coming May 4th in San Francisco.  We hope you can join us for a great conversation entitled: Social Or Anti-Social? The Next Generation of Online Display Ads. You can also get a 25% discount on your registration with code websf10fos. Here’s more information about the event: (more…)

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