Media coverage
- Sprout Providing Engagement Through Display Ads For Brand Marketers Says CEO Williams
February 23, 2010 – 10:00 am
Carnet Williams is CEO and Co-Founder of Sprout, a brand engagement ad platform.
AdExchanger.com: Let’s start with the name – how does “Sprout” mesh with what you’re doing today? And, what problem is Sprout solving and how does this play out with your announcement about Disney?
CW: The display advertising business is still incredibly young. There is so much room for innovation to sprout. We want to make display ads relevant and engaging. We want to enable brands to plant relationships with customers and nurture those relationships with continuous conversations over time.
Today, we announced Sprout Engage Ads. Sprout Engage Ads allow brands to make stronger connections with their audiences by providing a fun, interactive experience, wherever their audiences travel online.
Our first customer to roll out these ads is Disney, who created Engage Ads for Alice in Wonderland. These ads are designed to take display advertising to the next level by bringing personally relevant data right into a standard Flash ad unit. The ads are ’smart’ in that they know when you have engaged with them so you will never see the same content twice. In addition, the ad and the Facebook application is linked so the ads know if you have engaged with the app and vice versa. For example, if you add yourself to the Mad Hatter’s Army in the ad, when you come to the Facebook app you will be recognized as being in the army.
AdExchanger.com
February 24, 2010
- New interactive ad format launched for Alice in Wonderland
February 23, 2010 | Paul BoutinSprout, a San Francisco-based startup that has worked on Facebook apps for Disney before, has come up with a Web-ad version of their Alice in Wonderland app. The ad, which teases fans to upload photos of themselves, is interactive, and remembers if you’ve personalized it already.
Venture Beat
February 24, 2010
- Living Proof Facebook Campaign Sends Free Samples Flying Off The Virtual Shelves
By Matt HollidayBeauty product manufacturer Living Proof recently scored a big hit surrounding a free sample campaign for its No Frizz hair care product. Living Proof used a number of avenues to specifically appeal to its target demographic, taking advantage of Facebook’s ad system to supplement the Free Sample tab on their official Facebook page.
Inside Facebook
December 29, 2009
- 7 rules for aggregating brand content
iMedia
December 18, 2009
- 5 Cool Ways Brands Are Using Facebook for Black Friday and Beyond
Mashable
December 1, 2009
Press releases
- Sprout Introduces Sprout Engage Ads
February 23, 2010
- Sprout Launches Intel Fan Plan for Facebook
November 23, 2009
- Sprout Launches Sprout Publisher For Facebook
September 30, 2009
- Sprout Enables Online Creation of Demo Tapes and Widgets for "Rock the Space" Competition from MySpace and Toyota
May 21, 2009
- Sprout Announces New Customized Social Media Program for Integrated Facebook Applications
May 18, 2009
