Media coverage
- SiliconANGLE: Sprout Integrates with DoubleClick, Offering Full-Service Ads
by Kirsten NicoleRemember widgets? Well, they’re still around, they’re just far more interactive. Sprout, the company that launched an impressive widget builder two years ago, is diving deeper into advertising, as it shifts its products to better suit today’s market. This has all led up to Sprout integrating with DoubleClick, adding the ability to serve ads as well as help you create them.
Perhaps you’ve noticed the change in advertising methods, moving from display ads to app ads. This has occurred primarily in the mobile market, as apps from particular brands can act as methods of advertising themselves. The web overall is becoming more fluid and interactive, meaning ads need to keep up.
Read the entire article on SiliconAngle
July 1, 2010
- VentureBeat: Sprout grows its ad products with DoubleClick integration
by Anthony Ha
San Francisco-based Sprout made a big splash when it launched two years ago with its easy tools for building applications in the Flash format. In the last few months, it has been refocusing on advertising, and with today’s just-announced integration with Google’s DoubleClick ad products, Marketing Director Roland Smart said the company has completed “the major parts of this pivot.”
The company’s first big announcement in this area came in April, when it revealed that its tools could be used to build interactive ads that run in both the Flash and HTML5 formats (an Alice in Wonderland ad built with Sprout is pictured above), depending on what the viewer’s Web browser supports. Now, Sprout is also helping with the distribution of those ads — it allows users to import ads into DoubleClick Studio, where the ads can be previewed, then pushed out to DoubleClick’s ad servers.
Read the entire article on VentureBeat
July 1, 2010
- iMedia: Facebook-savvy brands that might surprise you
Is Facebook a fit?
by Roland SmartInside the social media echo-chamber, the pressure to bring brands onto Facebook is intense. Amid the rush, many brands lose sight of why they’re going there in the first place, when they should have a clear focus on how they’ll deliver ongoing value to their community on the platform. These are still early days, as big brands that can afford to invest heavily on the platform are still experimenting and learning. And, it’s important to note that not all brands belong on Facebook. In this article, I’ll discuss a handful of unlikely brands that have invested in the platform in order to highlight some questions you should be asking yourself to determine if Facebook makes sense for your brand. Hopefully some of the examples will also inspire you.
Read the entire article on iMedia Connection
April 27, 2010
- Sprout Now Lets You Simultaneously Build Rich Ads In Both HTML5 And Flash
April 16th, 2010
by Jason Kincaid on Apr 16, 2010Last week during Apple’s iPhone 4.0 Preview, Steve Jobs announced iAd, a product that could help turn the mobile ad industry on its head. The new product lets developers quickly integrate rich, HTML5 ads into their applications — ads that Jobs says will meld the emotion of television commercials with the interactivity of online advertising. There’s just one problem — many of the rich ads you see online are built in Flash, which the iPhone and iPad famously do not support, and Apple doesn’t appear to be offering tools for building HTML5 ads. Sprout
, a startup that’s long dealt with rich Flash applications, may have the answer: its ‘Engage Ads’ platform allows advertisers to build rich ads and simultaneously deploy them in both Flash and HTML5.Read the full article here.
April 16, 2010
- Sprout Providing Engagement Through Display Ads For Brand Marketers Says CEO Williams
February 23, 2010 – 10:00 am
Carnet Williams is CEO and Co-Founder of Sprout, a brand engagement ad platform.
AdExchanger.com: Let’s start with the name – how does “Sprout” mesh with what you’re doing today? And, what problem is Sprout solving and how does this play out with your announcement about Disney?
CW: The display advertising business is still incredibly young. There is so much room for innovation to sprout. We want to make display ads relevant and engaging. We want to enable brands to plant relationships with customers and nurture those relationships with continuous conversations over time.
Today, we announced Sprout Engage Ads. Sprout Engage Ads allow brands to make stronger connections with their audiences by providing a fun, interactive experience, wherever their audiences travel online.
Our first customer to roll out these ads is Disney, who created Engage Ads for Alice in Wonderland. These ads are designed to take display advertising to the next level by bringing personally relevant data right into a standard Flash ad unit. The ads are ’smart’ in that they know when you have engaged with them so you will never see the same content twice. In addition, the ad and the Facebook application is linked so the ads know if you have engaged with the app and vice versa. For example, if you add yourself to the Mad Hatter’s Army in the ad, when you come to the Facebook app you will be recognized as being in the army.
AdExchanger.com
February 24, 2010
Press releases
- Sprout Announces Integration With DoubleClick Studio
July 1, 2010
- Sprout Announces An HTML5 Solution for iAds
April 16, 2010
- Sprout Introduces Sprout Engage Ads
February 23, 2010
- Sprout Launches Intel Fan Plan for Facebook
November 23, 2009
- Sprout Launches Sprout Publisher For Facebook
September 30, 2009
