Sprout is happy to announce that we’re part of a select group of partners who are working with Adobe to launch two new mobile ad formats. The formats are for full screen presentations on smart phones that support Adobe Flash Player 10.1 software and/or HTML5; you can read more about the launch on the Adobe Labs page here.
Sprout is happy to be working side by side with Adobe, EyeWonder, Greystripe, Medialets, MediaMind, and PointRoll on this ad format launch. We’re also the only ad creation platform in the lot so we’re thrilled about that as well. We’ve created three ad units for the launch which you can see here.
Our units are built in HTML5 using AdVine and include a unit for Nike that features our pananle image component. The video below showcases how the ad unit was built in 45 minutes, a fraction of the time it would take to build it using Flash Pro.
