Today we’re happy to announce that our platform has been integrated with DoubleClick Studio, the rich media production and workflow tool. The integration makes it easy to develop ads with Sprout and then use DoubleClick Studio to manage workflow and submit creatives to DoubleClickâs ad serving products DoubleClick for Advertisers (DFA) and DoubleClick for Publishers (DFP). You can read the full press release here.
The integration allows ad properties, such as rich media events, to be setup during ad creation and carry over to DoubleClick Studio, where the Sprout Engage Ads can be previewed, tested and pushed to DFA or DFP. This ensures the ads can be served by DFA/DFP, which provides clients with accurate measurement metrics wherever the ads are run across the web. Here’s a demo video that shows the process of completing an ad in Sprout and bringing it into DoubleClick Studio:
At Sprout we’re focused on way to streamline the process of creating ads and this integration is focused on the serving side. If you’re interested in learning more about how you can streamline to process of importing artwork into our platform, check out this post. And if you’re interested in learning about how to build HTML5 and Flash ads in a single workflow, check out this post.
Here’s what Matt Wessel, Flash developer at ThinkGeek.com has to say about working with Sprout as a beta tester of the DoubleClick Integration:
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