Since launching our HTML5 Beta program, we’ve been cranking out HTML5 ad units and improving the functionality of our ad creation software. Today we’re going to share a video that highlights how the combined creation workflow has been a big time saver for our clients. In this following presentation we’ll share the step by step process of building a demo ad unit simultaneously in HTML5 and Flash. (more…)
Archive for June, 2010
HTML5 Ad Building Demo
Wednesday, June 30th, 2010From Photoshop to HTML5 Ads With Sprout
Wednesday, June 30th, 2010It’s now possible to streamline your workflow even more with Sprout by importing your creative right from Photoshop into our ad creation software. The process involves our new FXG converter which can be downloaded from within our platform. Here’s the new workflow:
- Layout your creative in a layered Photoshop file and save in .FXG format
- Launch Sprout’s FXG Converter Air application and drag the .FXG file onto the converter. This will place a .zip file on your desktop.
- Open your Sprout account and click on the “import” link, then select the .zip file.
- Wait for the upload, then open the new project in your project list entitled “imported from FXG” (more…)
Sprout wins sfBIG award: Next BIG Digital Startup/Technology Company
Wednesday, June 30th, 2010
We’re happy to announce that Sprout won the sfBIG award for ‘Next BIG Digital Startup/Technology Company’ at the ‘BIG Star Awards’ in San Francisco last week. It’s a real honor to stand side by side with the giants of the Bay Area advertising industry, especially considering we’re relatively new to the industry. We’ve come a long way in three years and look forward to being an ongoing part of the sfBIG community!
Share Your Experience: Facebook Fanpage Best Practices
Tuesday, June 22nd, 2010
There’s a lot of change afoot on Facebook specifically around how to manage fan pages and there’s some conflicting information out there as well. We’d like to help you stay up to date on the real best practices, so, we’re working on a guide that will share what we’ve learned after producing hundreds of fan pages. We hope the it will be a great resource for you and want to make it as thorough as possible. For this reason, we’d be thrilled to hear what you’ve learned so we can roll that into the content as well.
What’s working for you? What can you share about publishing from your page? How your pages work together? Something about custom tabs? Have you been A/B testing using Facebook’s publishing tools? Does interactive content perform better for you in the stream? Feel free to share your insights in the comments of this post, or just shoot us a note at marketing@sproutinc.com. If we use something from your comments, you’ll be credited in the guide! (more…)
Why Highly Interactive Display Advertising Spend Is About To Jump
Monday, June 14th, 2010We know that the spend on online advertising has been going up fairly consistently over the last 8 years (see table 1), but the rate of growth has been suppressed by the US economic turndown which began in early 2008. Of all the online display spend, the amount allocated to highly interactive units experienced a disproportionate amount of the downward pressure because of a hesitancy to experiment in a down market. However, we project that as the economy recovers, a disproportionately large amount of dollars will flood back into this segment. This is because of the incredible innovation that has taken place in online display during the downturn.
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Showcasing: The Latest Campaigns
Monday, June 7th, 2010Sprout is excited to announce some new and amazing campaigns that have been build with the Sprout Platform. Check it out:
Toyota’s Rock The Space
Turn up the volume, because Rock The Space is back! After a highly successful campaign in 2009, Toyota and MySpace decided to bring this contest back. Rock The Space is an application that gives all MySpace bands the opportunity to customize their own demo-tape and upload their song to compete for an exclusive MySpace Music recording contract. Like last year, there’s some pretty good stuff out there, click here to go to the app. (more…)
