Facebook is moving fast, adding features, changing settings and slightly altering the way advertisers design and manage their social media campaigns. Moreover, it doesn’t look like that’s going to change any time soon. This makes keeping up with the news very important for social media advertisers.
According to recent research by Hitwise, Facebook has become the most popular site in the United States, they even overtook Google in terms of hits at the beginning of March this year. This just reinforces the fact that Facebook is top of mind for advertisers. However, creating a successful brand presence on Facebook is not always easy, in part because of all the changes that have been going on lately. Late 2009, Facebook passed the break-even-point (as reported by Reuters) and the company is continually exploring ways to improve opportunities for advertisers. While this process can be jarring at times, Facebook has a track record for innovating through this process. (more…)
This is just a quick update about a couple of recent product enhancements we’ve made to our Engage Platform. For those of you who are using the platform to build applications, the first one will be of particular interest because it saves you the trouble of building your own color palette tools. And the second enhancement will be of use to anyone building applications or ads because it improves how our RSS component works. Here are the details: 