We’re thrilled to announce that we’ll be participating on a panel at the Web 2.0 Expo this coming May 4th in San Francisco. We hope you can join us for a great conversation entitled: Social Or Anti-Social? The Next Generation of Online Display Ads. You can also get a 25% discount on your registration with code websf10fos. Here’s more information about the event:
Moderated by:
Richard Jalichandra (Technorati)
Panelists:
Catherine “Cat” Spurway (PointRoll),
With so many social trends and enabling technologies coming together this year, many advertising experts agree that we are on the brink of one of the most disruptive times in online display advertising.
This panel will focus on four parts of the changing advertising equation:
- The technology that is enabling the next generation of display advertising
- How to develop and design social ads that don’t turn off customers
- How social targeting can work for both in-network and out-of-network ads
- How to measure ROI for social ads
Panelists will be asked to share their view of social ad innovation and their ideas for how social advertising can change the face of display. They will share examples of early innovative campaigns and evaluate their successes and/or failures.
Attendees will learn what is now possible within a standard Flash ad unit, best practices for using social graph data and how to measure success.
People planning to attend this session also want to see:
- Location, Location, Location: The Hot Trend in Social Media Marketing
- Create a Successful Social Media Plan: The Seven-Step Program
- Behaviorally Targeted Advertising – Holy Grail or Third Rail?
- From Faceless to FANtastic – Real World Lessons on How to Engage and Grow Your Facebook Fans
See the event listing on the Web 2.0 Expo site.
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