Sprout is proud to announce the introduction of Engage Ads, the next generation of online display ads that integrate rich media, interactivity, and social connectivity into standard IAB ad units.
Disney is our first customer, using Sprout Engage Ads to promote Alice In Wonderland. When users encounter these ads on IMDB.com, X, and Y, they can join the Alice In Wonderland experience by ‘Mad Hattering’ themselves, using their web cams to take photos that go directly into the ad unit. Check out the experience below:
You can also watch this short video which explains how Sprout Engage Ads work. And if you’d like more information about this release you can read the entire press release.
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