The Sprout platform is now integrated with the live-streaming technology, Ustream. We are also working with other live-streaming partners to bring multiple options of live video broadcasting technology to all our customers.
What exactly is Ustream and how does it work on Sprout?
Ustream allows anyone with a camera and an internet connection to broadcast live video to a global audience. Using the Ustream technology, you can setup a channel and engage your audience within a matter of minutes. Ustream has been used to live broadcast events such as political debates, talk shows, sporting events and more. While Ustream offers basic embedding functionality, many of our clients asked us for the ability to embed a live broadcast directly into the Sprout Platform so that they can completely customize the look and feel of their broadcast. This is now possible with the integration of Ustream in the Sprout Platform.
We are proud to announce the launch partner for the newly released Ustream component, Dick Clark Productions for the Golden Globe Awards. Here is the fully functional Ustream live broadcast within a Sprout social experience:
Let us know what you think and if you’d like to run your own Sprout campaign with live stream functionality.

Congrats on this cool new partnership! Try to stream the fashions too, okay?
Is this functionality available within SproutBuilder?
It is not currently available within Sprout Builder but it is in our roadmap.