Sprout Builder subscribers take note!
We’ve been notified by one of our service networks that they will be conducting data center maintenance on January 21 between 1AM and 2AM PST. The service will only take about 10-15 minutes and will fall sometime during this window. Published Sprouts will NOT be affected, however, the Sprout Builder application will not be available at this time.
Thanks and we apologize for any inconvenience this may cause.
The Sprout platform is now integrated with the live-streaming technology, Ustream. We are also working with other live-streaming partners to bring multiple options of live video broadcasting technology to all our customers.
What exactly is Ustream and how does it work on Sprout?
Ustream allows anyone with a camera and an internet connection to broadcast live video to a global audience. Using the Ustream technology, you can setup a channel and engage your audience within a matter of minutes. Ustream has been used to live broadcast events such as political debates, talk shows, sporting events and more. While Ustream offers basic embedding functionality, many of our clients asked us for the ability to embed a live broadcast directly into the Sprout Platform so that they can completely customize the look and feel of their broadcast. This is now possible with the integration of Ustream in the Sprout Platform.
We are proud to announce the launch partner for the newly released Ustream component, Dick Clark Productions for the Golden Globe Awards. Here is the fully functional Ustream live broadcast within a Sprout social experience:
Let us know what you think and if you’d like to run your own Sprout campaign with live stream functionality.
Sprout is happy to announce that Jones Soda’s new Facebook fan page is Sprout-powered! The page combines discounts for custom printed Jones Soda bottles, a slide show of user-generated labels which fans can vote on, a link to the Jones Soda iPhone application, a Twitter feed, and the latest Jones Soda video! Check out the Jones Soda home away from home on Facebook. (more…)
To build brands on social networks, marketers are experimenting with a wide range of strategies. But which efforts are most effective? A recent study by MarketingProfs shows that branded applications top the chart, but they are under-utilized: less than a quarter of all respondents had created them. At Sprout, we know from first hand experience that applications are at the heart of successful campaigns. But we also understand that getting the most out of a branded application requires an integrated approach to social networks.
As brands move away from traditional marketing strategies, campaigns are becoming increasingly conversational in nature, with consumers adding user-generated content and sharing. In general, consumers have greater expectations around engagement with brands on social networks. At Sprout we work with brands to drive engagement opportunities at key points in the cycle: (click to enlarge):
