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Sprout Launches New Ad Format With Adobe

Wednesday, October 27th, 2010

Sprout is happy to announce that we’re part of a select group of partners who are working with Adobe to launch two new mobile ad formats. The formats are for full screen presentations on smart phones that support Adobe Flash Player 10.1 software and/or HTML5; you can read more about the launch on the Adobe Labs page here.

Sprout is happy to be working side by side with Adobe, EyeWonder, Greystripe, Medialets, MediaMind, and PointRoll on this ad format launch. We’re also the only ad creation platform in the lot so we’re thrilled about that as well. We’ve created three ad units for the launch which you can see here.

Our units are built in HTML5 using AdVine and include a unit for Nike that features our pananle image component. The video below showcases how the ad unit was built in 45 minutes, a fraction of the time it would take to build it using Flash Pro.

Posted in Company news, Sprout External | No Comments »

Sprout Event in LA Next Tuesday, Oct. 19th

Wednesday, October 13th, 2010

This coming Tuesday, we’ll be opening our LA office for an event with the LA chapter of the AIGA. We hope you’ll come by to share a cocktail and catch a presentation of case studies that will explore user-centered design for the current digital landscape. We’ll touch on everything from why having more Facebook fans isn’t always the best goal, to how to maximize your earned media by using cross-channel advertising, to how to design iAds-like units outside of the iAds network.

This mixer will include chances to brainstorm around your own design challenges and needs with AdVine super-users. It’s also chance to get an up-close and personal look under the hood of Sprout’s platform and our AdVine ad creation software. And we’ll have some great cocktails on hand from Silverlake Wines.

Register for the event here!

Where: The Sprout offices are located at: 1551 S Robertson Blvd Ste F Los Angeles, CA 90035 (northwest corner of Robertson and Pickford, 3 Blocks south of Pico)
When: Tuesday, October 19, 2010 from 6:00 PM – 9:00

Posted in Community, Sprout External | No Comments »

Sprout at IAB MIXX

Monday, September 20th, 2010

Sprout is looking forward to participating in the IAB MIXX conference in New York next week and we’d enjoy getting together if you’re at the show. We’re also in the running for an IAB MIXX award for our Alice  In Wonderland campaign which is exciting.

Here’s a short video that shows off some of the latest features we’ll be sharing:

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SiliconANGLE: Sprout Integrates with DoubleClick, Offering Full-Service Ads

Thursday, July 1st, 2010

siliconangleby Kirsten Nicole

Remember widgets? Well, they’re still around, they’re just far more interactive. Sprout, the company that launched an impressive widget builder two years ago, is diving deeper into advertising, as it shifts its products to better suit today’s market. This has all led up to Sprout integrating with DoubleClick, adding the ability to serve ads as well as help you create them.

Perhaps you’ve noticed the change in advertising methods, moving from display ads to app ads. This has occurred primarily in the mobile market, as apps from particular brands can act as methods of advertising themselves. The web overall is becoming more fluid and interactive, meaning ads need to keep up.

Read the entire article on SiliconAngle

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VentureBeat: Sprout grows its ad products with DoubleClick integration

Thursday, July 1st, 2010

Logo VentureBeat

by Anthony Ha

San Francisco-based Sprout made a big splash when it launched two years ago with its easy tools for building applications in the Flash format. In the last few months, it has been refocusing on advertising, and with today’s just-announced integration with Google’s DoubleClick ad products, Marketing Director Roland Smart said the company has completed “the major parts of this pivot.”

The company’s first big announcement in this area came in April, when it revealed that its tools could be used to build interactive ads that run in both the Flash and HTML5 formats (an Alice in Wonderland ad built with Sprout is pictured above), depending on what the viewer’s Web browser supports. Now, Sprout is also helping with the distribution of those ads — it allows users to import ads into DoubleClick Studio, where the ads can be previewed, then pushed out to DoubleClick’s ad servers.

Read the entire article on VentureBeat

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Sprout Announces Integration With DoubleClick Studio

Thursday, July 1st, 2010

Solution Allows for the Easy Creation of Rich, Application-Like Display Ads that Can Be Managed, Served and Measured with DoubleClick Products

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San Francisco, CA – June ##, 2010 – Today, Sprout, the leading technology platform for creating rich, engaging ads and social media applications, announced that the Sprout Engage Platform, a visual authoring solution, has been integrated with DoubleClick Studio, a rich media production and workflow tool. The integration makes it easy for creative teams to develop ads in Sprout’s visual authoring studio and then use DoubleClick Studio to manage their workflow and submit creatives to DoubleClick’s ad serving products DoubleClick for Advertisers (DFA) and DoubleClick for Publishers (DFP).

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Sprout and DoubleClick Studio Are Now Integrated!

Thursday, July 1st, 2010

Today we’re happy to announce that our platform has been integrated with DoubleClick Studio, the rich media production and workflow tool. The integration makes it easy to develop ads with Sprout and then use DoubleClick Studio to manage workflow and submit creatives to DoubleClick’s ad serving products DoubleClick for Advertisers (DFA) and DoubleClick for Publishers (DFP). You can read the full press release here.

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HTML5 Ad Building Demo

Wednesday, June 30th, 2010

Since launching our HTML5 Beta program, we’ve been cranking out HTML5 ad units and improving the functionality of our ad creation software. Today we’re going to share a video that highlights how the combined creation workflow has been a big time saver for our clients. In this following presentation we’ll share the step by step process of building a demo ad unit simultaneously in HTML5 and Flash. (more…)

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Posted in Sprout External | 2 Comments »

From Photoshop to HTML5 Ads With Sprout

Wednesday, June 30th, 2010

It’s now possible to streamline your workflow even more with Sprout by importing your creative right from Photoshop into our ad creation software. The process involves our new FXG converter which can be downloaded from within our platform. Here’s the new workflow:

  1. Layout your creative in a layered Photoshop file and save in .FXG format
  2. Launch Sprout’s FXG Converter Air application and drag the .FXG file onto the converter. This will place a .zip file on your desktop.
  3. Open your Sprout account and click on the “import” link, then select the .zip file.
  4. Wait for the upload, then open the new project in your project list entitled “imported from FXG” (more…)

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Posted in Sprout External | 1 Comment »

Sprout wins sfBIG award: Next BIG Digital Startup/Technology Company

Wednesday, June 30th, 2010

sfBIG Star Awards Logo

We’re happy to announce that Sprout won the sfBIG award for ‘Next BIG Digital Startup/Technology Company’ at the ‘BIG Star Awards’ in San Francisco last week. It’s a real honor to stand side by side with the giants of the Bay Area advertising industry, especially considering we’re relatively new to the industry. We’ve come a long way in three years and look forward to being an ongoing part of the sfBIG community!

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