A fan page that Sprout created for beauty product manufacturer, Living Proof, has been applauded by Inside Facebook. Living Proof has done a great job of engaging fans who visit the page by actively participating in conversations with fans. Living Proof also understands that building a great looking page isn’t enough. They are driving new customers to the page with Facebook ads. They have gone from about 1000 fans to more than 7000 fans since launching the new page.
After discussing the free sample campaign that allows visitors to request free samples, the writer says, “It also helps that the company seems to offer a quality product; many of the wall posts praise the company, with users trading information on where to buy Living Proof products. The page’s administrators are also very active, and there is easy access to customer service email and live chats, the company’s Twitter feed and a comprehensive collection of YouTube videos, all from the Facebook page.” Read the article here.
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