Sprout Mobile Rich Media

December 29, 2009

Living Proof Facebook Campaign Sends Free Samples Flying Off The Virtual Shelves

Inside FacebookBy Matt Holliday

Beauty product manufacturer Living Proof recently scored a big hit surrounding a free sample campaign for its No Frizz hair care product. Living Proof used a number of avenues to specifically appeal to its target demographic, taking advantage of Facebook’s ad system to supplement the Free Sample tab on their official Facebook page.

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