By Matt Holliday
Beauty product manufacturer Living Proof recently scored a big hit surrounding a free sample campaign for its No Frizz hair care product. Living Proof used a number of avenues to specifically appeal to its target demographic, taking advantage of Facebook’s ad system to supplement the Free Sample tab on their official Facebook page.
A fan page that Sprout created for beauty product manufacturer, Living Proof, has been applauded by Inside Facebook. Living Proof has done a great job of engaging fans who visit the page by actively participating in conversations with fans. Living Proof also understands that building a great looking page isn’t enough. They are driving new customers to the page with Facebook ads. They have gone from about 1000 fans to more than 7000 fans since launching the new page.
After discussing the free sample campaign that allows visitors to request free samples, the writer says, “It also helps that the company seems to offer a quality product; many of the wall posts praise the company, with users trading information on where to buy Living Proof products. The page’s administrators are also very active, and there is easy access to customer service email and live chats, the company’s Twitter feed and a comprehensive collection of YouTube videos, all from the Facebook page.” Read the article here.
We’re making some changes to the account sign up process at Sprout that we’re hoping will make things less confusing. In short, we’re phasing out the “30-Day Free Trial” that we’ve been offering on paid accounts. If you’re looking to try our product for free, you can still do so by signing up for a FREE Level account. You can upgrade free accounts at anytime to one of our paid subscription levels.
We hope this will be less confusing than having to provide your credit card information when signing up for the 30-day free trial. Now, you can test out of service and provide credit card info if/when you’re ready to upgrade. The one thing to be aware of is that you won’t be able to access all the functionality available within paid accounts from the FREE Level because it offers a limited feature set.
These changes will take effect as of Friday December 4th.
Back in October, REI approached Sprout about a Facebook strategy that would help them introduce new fans to REI and keep established fans engaged, updated, and connected with the REI community. Sprout designed and built a Facebook Fan Page for REI that launched on October 16th.
Before partnering with Sprout on their Facebook Fan Page, REI felt like they didn’t have a solid way to grab new Fan Page visitors’ attention. Sprout used the assets provided by REI to create a bold-looking page that grabs users’ attention and encourages them to interact. To attract new fans, REI hoped to use their Fan Page to make a statement as more than a retailer. With that goal in mind, Sprout included expert advice, contests that gave fans a chance to get involved, and content from REI’s Twitter feed, YouTube videos, and Flickr photo streams on the page. REI wanted their fan page to help them achieve their retail goals, too, so Sprout implemented an REI Outlet deal of the day feature as well. The expert advice and deal of the day features have proved most popular on Facebook, helping REI to achieve two important objectives: educating new and old fans alike about the unique facets of REI that make them more than just a retailer, and boosting retail sales. (more…)
