We’re happy to announce the launch of Starburst’s Your Other You engagement campaign on Facebook. This Sprout powered application ask users four questions as part of the process of identifying “their contradictory self”. Once users’ unique contradictory selves been identified, they can upload a photo, or take one with their web cam, to insert in their characters’ portraits. Users can then share their creation with friends on Facebook. Check out the campaign and find your contradictory self.
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