This post is intended to provide more information about how Sprout Publisher works. Publisher is specifically designed to empower Facebook fan page administrators to engage their communities. With publisher, brands can bypass the application installation process and go straight to an engaging experience in fans’ news feed. Just as with our Sprout Builder product, Publisher allows designers to create branded polls, coupons, event notifications and jukebox applications, but now it can all be done from right within Facebook.
Here’s an overview of how the Sprout Publisher system works within Facebook:
Because of viral features built into the Facebook platform, content shared in fans’ feeds and can also be sent from friend to friend. Interaction between the fan and the content takes place right in the feed, so the fan doesn’t have to click off the page to participate, which makes for a convenient and intuitive user experience. And, publisher comes with a variety of customizable templates to choose from so you can get up and running quickly. Or, if you’ve got something special planned we can produce a custom template for you on a project basis.
If you’re interested in hearing some of what other people are saying about publisher, check out this post from Inside Facebook. Also, here’s a video tutorial of how to create a custom coupon using Publisher.
Add the Sprout Publisher application to your profile or fan page.
Can it do anything besides a coupon right now?
Currently coupons are the only template available. We can always build custom templates and will be rolling out other templates in the near future.