The results from the Pepsi Throwback campaign are now in and we’ve wrapped them up in a new case study about our work with Pepsi and their agency Weber Shandwick. The campaign was focused on the release of Pespi Throwback and Mountain Dew Throwback, all natural versions of their popular sodas.
Before reaching out to Sprout, Webber Shandwick had already used Sprout Builder to create an awareness widget to promote their product launch. Because they’d had success with their own effort, they decided to get in touch to see how else Sprout might be able to help. That’s when we popped open a can of our Sprout Engage to create a Facebook application that would get their community engaged.
Here’s the widget that Weber Shandwick created on their own:
Sprout tapped into the vibe of the project by creating a Facebook application that allowed users to throwback their look by importing a portrait of themselves, or taking one with their web cam, and placing it into a customizable retro template.
The overall campaign was so successful for Pepsi that they are relaunching in December! Keep your eyes open for that and in the meantime you can learn more by reading the entire case study.
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