The results from the Rock The Space campaign are now in and we’ve wrapped them up in a new case study about our work with Saatchi and Saatchi and Schematic for MySpace and Toyota.
Rock the Space was a music competition, which invited bands to enter a digital demo-tape contest for a chance to win a MySpace Music recording contract, prizes and promotion on MySpace’s home page. This campaign exceeded everyone’s expectations and blew the initial submission goal out of the water within hours of the contest launch.
One of the concepts behind the contest was to bring the idea of the demo-tape into the digital domain. Following this, Sprout created an application that allowed bands to create a custom demo-tape design which was submitted along with their music. Here’s a quick video clip with the winning band in which one of the members explains how the band’s cassette may have influenced their chances or winning:
Another part of what made the demo-tapes so powerful was that they were embedded into a widget, which was created as part of the submission process. Bands could then share their demo-tape widget with fans and their fans could pass along the widget to their friends. The widget also included MySpace Music and Toyota branding and could be updated across all embeds at any time by the brands.
We’re thrilled to see such a successful application of our technology. Congrats to Toyota, MySpace and Call The Cops (the winning band). Here’s what their demo-tape widget looks like:
[...] Rock The Space Turn up the volume, because Rock The Space is back! After a highly successful campaign in 2009, Toyota and MySpace decided to bring this contest back. Rock The Space is an application that [...]