The ACPL funnel leaves a lot to be desired in the world of social media. Take a look at a new model that puts two-way communication back into the equation.
Bruce La Fetra from Rubicon Consulting presented the LOVE model at the Sprout Social Media Summit a couple of weeks ago and I’ve been thinking about what it means for social media. Rubicon’s LOVE model illustrates how marketers need to change their style to adapt to consumer expectations in an era when communicating with your customers is the norm, not the exception. Read more on imediacommection.com.
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