A new eMarketer study is out that shows that consumers are aligning with brands on social networks.
From the report: 52% of social network users had become a fan or follower of a company or brand, while 46% had said something good about a brand or company on a social networking Website—double the percentage who had said something negative (23%).
Read the report here.
Guest blog post by: Michael A. Britt, Ph.D.
I’ve been a college teacher for about 20 years now and I wish Sprout Builder was around when I started out. I discovered Sprouts a few years ago when I needed a widget for my website and I’ve seen the capabilities of Sprouts grow to the point where I’m convinced it could be the kind of teaching tool educators have been asking for for a long time. There are a lot of potential uses for Sprouts in education, but I’m really excited about this one: creating online projects. (more…)
The ACPL funnel leaves a lot to be desired in the world of social media. Take a look at a new model that puts two-way communication back into the equation.
Bruce La Fetra from Rubicon Consulting presented the LOVE model at the Sprout Social Media Summit a couple of weeks ago and I’ve been thinking about what it means for social media. Rubicon’s LOVE model illustrates how marketers need to change their style to adapt to consumer expectations in an era when communicating with your customers is the norm, not the exception. Read more on imediacommection.com.
CEO Carnet Williams is helping brands make the most of their presence on Facebook with 10 Practical Tips for Fan Pages. Check out the article on imediaconnection.com. You’re sure to pick up a nugget or two…
Guest post by Brett Jones of Music Allies:
My boy and Sprout evangelist, Joey Mucha, noticed that I had created an interesting Sprout to help promote the Outside Lands Music Festival and asked if I would be interested in sharing my thoughts on why I chose Sprout for the job. Here are my thoughts and process on how we executed this campaign and why we chose Sprout.
We just released version 2.3 of Sprout. With every release of Sprout we improve, fix and innovate our products. In this post, I will outline all the major feature improvements and additions from the 2.3 release. You will see some changes and improvements in Sprout Builder and Sprout Engage campaigns. I will do my best to add images for added effect (where available).
