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July 22, 2009

Using Sprout to Promote Documentary Films

btc_myspaceThere are a plethora of uses for Sprout Builder.  We have seen some very large companies using Sprout but we have also seen some of the smallest using our products.  What impresses us the most is when our users push the limits of our platform and leverage it flawlessly.  The work done by Johnathan Karol for the documentary film: Beyond The Chair is a perfect example.  I had the opportunity to have a conversation with Johnathan in my latest episode of Sprout Tips and Tricks.

Johnathan and I discussed how he is using sprouts to both promote his documentary film across the social graph AND use it for specific applications within social networks such as Facebook.

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Here is an example of using a sprout that can be shared across the social graph, with the starting point being the documentary’s MySpace profile. There is also a sprout that displays an RSS feed.

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Johnathan also used Sprout to create custom interactive content for the documentary’s Facebook Fan Page.  This content is designed to stay on the Facebook Fan Page and not be shared across the social networks.

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