Sprout Social Advertising

What is the Sprout Social Media Summit?

A half-day social media summit that brings together the social media thought leaders from the top agencies, brands and social networks to discuss the latest trends. The social engagement campaign business is evolving right before our eyes. The summit explores this trend with sessions, case studies, questions and answers from brands who have successfully reached their audiences across the social graph. You’ll learn how to effectively measure social media campaigns and some of the best practices that will add firepower to your social media arsenal.

Who?

Speakers include:

• MySpace: Jason Oberfest, SVP, Biz Dev and GM of Platform. Jason will share new MySpace features that your brand can leverage as well as share a recent advertising case study.
• Google: Nick Mihailovski, Analytics Analyst. Why analytics are important. How to measure success and show accountability.
• Schematic: Kaz Brecher will present and share the concept and launch behind their live campaign, Rock the Space @ http://www.myspace.com/toyotamusic
• Rubicon Consulting: Bruce La Fetra will present The LOVE Model. The traditional Awareness / Consideration / Purchase buying funnel is well understood and widely used as a model for driving customers to purchase. In the world of social media, the A/C/P model doesn’t work well. Today, marketers must be concerned with creating and sustaining on-going relationships with potential, existing, and past customers. A multi-phase, relationship-oriented model is needed to help companies understand and model the relationships that are critical today.
• Justin.TV: Evan Solomon, VP of Marketing, will speak about their integrations with social chat.

In attendance:

• Brand managers, creative directors, producers and media planners.

Watch it live!

• We will be broadcasting the event live here.

Tweet about it.

• We will be using the hashtag #sproutsummit for the event.

Additional information.

• We will be hosting more of these events in New York and Chicago.  Let us know if you are interested in speaking or getting your agency/brand involved.
• We will post photos from the event to our Facebook Fan Page.