Package Helps Companies Launch Social Media Presence Within Two Weeks
New York, IAB Social Media Event – May 18, 2009 – Sprout, the leader in social media strategy and campaigns, today announced a new package for companies looking to quickly launch a presence on Facebook® with a customized social media package that can be created in less than two weeks for $50,000. The Sprout F3 bundle includes a Facebook Platform application, Facebook Connect integration and a Facebook Fan Page.
“With this bundle, we are offering the most aggressive pricing model available for building a robust social media program for Facebook,” said Carnet Williams, Co-founder and CEO of Sprout. “Nobody else offers the ability to create a completely customized and unique social media campaign from design to tracking in less than two weeks. The Sprout F3 bundle offers a tremendous value for companies that are ready to take the leap into social media and want to engage fans with a fun experience while enabling them to share personalized brand messages with their friends.”
The Sprout F3 bundle includes:
- A Facebook application that takes advantage of Facebook Platform features and distribution with hooks into the social graph and News Feed.
- A Facebook Connect application that can integrate with a company Web site to allow visitors to sign in with their Facebook account, interact with friends who are also on your site, and share actions back to Facebook. This integration ensures that your audience can access the core social features of Facebook, such as photos, status updates, and friends, in your campaign, whether it lives on or off of Facebook.com.
- A Facebook Fan Page that provides a unique experience connecting you with your brand advocates and offers an additional place for users to discover your application.
As part of this complete package, Sprout will work with the client to design an engaging social media campaign that leverages existing branding assets or user generated content (if desired), or new assets built specifically for the campaign.
Sprout will then integrate the application with Facebook Platform and develop a campaign in the amount of time it would take a traditional agency to deliver wireframes. In addition, Sprout provides comprehensive QA testing, campaign launch support and the Sprout Engagement Console, which provides 24 hour access to the tracking and analytics needed to measure success and optimize results.
“We are currently working with Sprout to provide one of our key clients, the Tony Award winning musical, ‘In the Heights’, with an integrated social media campaign using the Sprout F3 bundle,” said Sara Fitzpatrick, Director of Interactive at SpotCo, a leading entertainment advertising agency in New York. “Our selection of the Sprout offering was based on the speed in which they are able to design and deliver a customized, creative campaign that allows us to harness brand advocates both on the brand’s corporate site and across Facebook.”
For more information on the Sprout F3 bundle, please visit: http://sproutinc.com/f3/
About Sprout
Sprout helps brands develop and deploy engagement campaigns across diverse social networks. The Sprout platform solves a problem that has been plaguing new media marketers for years – How to quickly create brand experiences that are easily transportable across Facebook, MySpace and other social networks without having to find and hire expensive development resources. With Sprout, agencies and brands can create rich experiences that marry brand assets with UGC to capture social gestures and allow advocates to share their experiences with friends. Funded by Polaris Venture Partners, Sprout is based in Honolulu, HI and San Francisco, CA. To learn more, please visit http://sproutinc.com.
Facebook® is a registered trademark of Facebook Inc.
